Try Dynata+
  • Winning on and off the court

    Winning on and off the court

    Dynata

    The Challenge USTA New England, one of 17 regional branches of the U.S. Tennis Association, partnered with Dynata and Kinetica to address a key challenge in their national growth initiative, “35 by 35”. “35 by 35” is an ambitious goal to reach 35 million tennis players nationally by 2035. With most tennis players participating recreationally and outside

    Read More

  • Winning the Buy Now,Pay Later Battle

    Winning the Buy Now,Pay Later Battle

    Dynata

    The Challenge A large payment provider, working with WPP, aimed to increase usage among consumers already engaged in competitors’ BNPL checkout experiences. They needed to efficiently reach high-value audiences who were active in online payments and open to new payment solutions. The Solution The initiative leveraged Dynata’s syndicated audiences, all newly built using Dynata’s first-party

    Read More

  • Measuring TV Ad Effectiveness for Political Advertising

    Measuring TV Ad Effectiveness for Political Advertising

    Dynata

    The Challenge Political advertisers must understand quickly and precisely how their ads resonate with voters in crowded, hyperlocal media markets. During the New Hampshire Republican primary, more than 40 ads with varying messages aired across the state.  The challenge: determine which ads and which types of messages were most effective, with results fast enough to

    Read More

  • Measuring the Impact of Virgin Media’s Microsite on Brand Perception

    Measuring the Impact of Virgin Media’s Microsite on Brand Perception

    Dynata

    The Challenge Virgin Media, one of the world’s largest TV and broadband providers, wanted to measure how engagement with its TV Edit microsite influenced key brand metrics, including brand perception, product consideration, brand advocacy, and purchase intent. The TV Edit site is designed to enhance the customer viewing experience by offering highlights, articles, competitions, and

    Read More

  • “GET IT” Campaign – Reimagining the Illinois Lottery for a New Generation

    “GET IT” Campaign – Reimagining the Illinois Lottery for a New Generation

    Dynata

    Since its inception in 1974, the Illinois Lottery has been a cornerstone of Illinois culture. However, the brand faced a challenge: while the Illinois Lottery had an app, public awareness of it and the app’s contribution to overall revenue were low.

    Read More

  • Precise B2B targeting enables Visa to empower SMBs in their digital transformation

    Precise B2B targeting enables Visa to empower SMBs in their digital transformation

    Dynata

    In 2020, Visa, world leader in digital payments, announced a three-year goal to digitally enable 50 million small and medium-sized businesses (SMBs) worldwide.  Visa commissioned Dynata to provide them with deep insights into the key trends shaping the payments ecosystem of SMBs across Europe, where the latter are critical contributors to the GDP.  Leveraging its robust,

    Read More

  • RepTrak expanded their corporate reputation monitoring

    RepTrak expanded their corporate reputation monitoring

    Caithlin Sullivan

    In today’s fast-paced information age, RepTrak’s global clients need to hone in on the stakeholders that matter most to them. To achieve this, RepTrak requires a large, geographically diverse respondent sample, with equal representation across regions. RepTrak came to Dynata to expand from measuring 2 stakeholder groups to 19 different groups. Of key importance was

    Read More

  • From DIY studies to fully serviced multi-country trackers, Dynata supports Edgard & Cooper’s needs for agile research.

    From DIY studies to fully serviced multi-country trackers, Dynata supports Edgard & Cooper’s needs for agile research.

    Caithlin Sullivan

    Background Edgard & Cooper is a pet food brand providing natural and sustainable products for dogs and cats across Europe, via both direct-to-consumer, e-commerce, and brick-and-mortar channels. The certified B Corp came to Dynata in growth mode, having entered a “scale-up” phase and seeking to gain market share in a highly competitive sector. The challenge

    Read More

  • IPG Mediabrands created High Value Audiences and boosted Ad Performance with Dynata’s Audience Activation Solution

    IPG Mediabrands created High Value Audiences and boosted Ad Performance with Dynata’s Audience Activation Solution

    Josh Pugh

    IPG Mediabrands, was supporting a leading global technology brand to reach their target audience with superior CTR relative to contextual audience benchmarks. By leveraging Dynata’s Audience Activation Solution, they were able to combine research results with proprietary data and transform it into an audience ready for bidding, with massive reach. A/B testing demonstrated superior performance

    Read More

  • MakerSights Partners with Dynata to Uncover Untapped Market Opportunity

    MakerSights Partners with Dynata to Uncover Untapped Market Opportunity

    Caithlin Sullivan

    MakerSights, a leading modern research partner for apparel, footwear and accessory brands, helps brands understand consumer​s​ needs and product preferences and synthesizes those insights into relevant actionable takeaways designed to inform product decisions.  MakerSights used Dynata consumer audience data to help their global sportswear customer develop an industry-first innovation for a niche, underrepresented audience. The

    Read More

Recent Posts

Recent Comments

Categorise

Archive

Tags

Advertising Effectivness Audience Activation B2B Data brand lift Brand Trackers Connected data Consumer Trends Covid-19 Insights Data & Technology Data & Technology Data for Good Data quality Data Visualization Diversity & Inclusion DIY Dynata+ Dynata blogs Global data Healthcare Media Measurement Media Solutions Multi-mode surveys open-ended questions Politics Quali-Quant Quali-Quant AI Quality QualityScore Research Best Practices Research Best Practices Sampling