By: Tiama Hanson-Drury EVP, Product Development Check out Part One – The Opportunity and Power of Choice Leverage consumer trends to re-image the target audience’s need, or use cases, for an established category Maintaining a real-time pulse on changing customer preferences, and rapidly innovating to redesign journeys and solutions tailored to those trends, will be…
Tag: Covid-19 Insights
By: Tiama Hanson-Drury EVP, Product Development Prior to COVID-19, brands were facing a world where customer choice ruled. Due to the proliferation of new brands across most major markets and increased accessibility to global brands, customer loyalty could not be taken for granted. COVID-19 has accelerated this challenge, with consumer buying habits forcibly upended, and…
By: Jackie Lorch Vice President, Global Knowledge Management As economic and social restrictions are lifted, the Coronavirus pandemic’s influence on consumer behavior includes not only where we shop and what we buy, but how we pay. Our report, Global Consumer Trends COVID-19 Edition: The New Normal, explores these changes, including the acceleration of contactless payment…
By: Jackie Lorch Vice President of Global Knowledge Management Social, economic and health restrictions and lockdowns have changed so many facets of our daily lives, from how we consume entertainment to where we work and shop. Our Global Consumer Trends COVID-19 Edition: The New Normal explored many of these changes, including the advance of telemedicine…
COVID-19 and Elections Wave 2 — Findings from the TargetSmart + Dynata National Voter Insights Study
Though concern about the coronavirus seems to both be abating slightly and becoming more polarized by partisanship in recent weeks, American voters are souring on President Trump’s handling of the crisis and coalescing around the idea that we will not be getting back to normal life any time soon. At the same time, despite Trump’s…
By: Steven Millman SVP Research and Operations – Dynata Advertising Solutions The COVID-19 pandemic has brands questioning what messages are most effective, and which ones might do more harm than good. How can brands stay authentic and stand out in a competitive landscape where everyone is trying to maintain their relevance? And most importantly, how…
Dynata CEO Gary Laben joined NBC Bay Area again to share findings from the Global Consumer Trends COVID-19 Edition: The New Normal. Part 1: Changing trends in working from home, telemedicine and live entertainment. How do these behaviors vary across geographical area, and which are likely to stay following the pandemic? Part 2: How…
By: Jackie Lorch Vice President of Global Knowledge Management Alongside the dramatic changes in our daily lives brought on by the Coronavirus pandemic, our work lives have undergone a transformation as well. From where we “go to work” and how much we are getting done to how those unemployed during the pandemic plan to rejoin…
By: Jackie Lorch Vice President of Global Knowledge Management The COVID-19 pandemic has created drastic change in the world around us, causing an unprecedented shift in consumer behavior across all parts of our lives. Now, with many countries approaching or passing the peak of infection, we’re thinking about our “new normal” – but what…
By: Pete Cape Director, Global Knowledge We all hope for a speedy exit to the current pandemic, and that perhaps we will be better prepared should the need arise again in the future. The question arises, what sort of world will we emerge into? Or will we simply revert to our previous state? In order…