By: Pete Cape Director, Global Knowledge I wrote in my first blog on March 26 on research in the time of COVID-19 why I believed our samples wouldn’t fundamentally change. Having had time to look at some hard data, I can tell you we are not observing large upward changes in what we call “starts,”…
Tag: Covid-19 Insights
By: Pete Cape Director, Global Knowledge A number of market research projects will be stalled, unable to do fieldwork. Almost all face-to-face fieldwork, most mall or hall tests and many telephone interviews (especially those using central location call centres) will not be happening. But the need for data now is, arguably, greater than ever. What…
By: Pete Cape Director, Global Knowledge This is the question on the minds of many brands today: In these times of pandemic, just how “normal” can we be? Say a company decides to do some new product research, although this could also apply to almost any form of market research. Should they consider: Just the…
By: Pete Cape Director, Global Knowledge I wrote in a previous blog that, given the current pandemic, perhaps companies should be thinking about the acceptability of their advertising and marketing and maybe doing a pre-survey just to see how the land lies. We took the opportunity of our weekly COVID-19 study to ask a question…
By: Pete Cape Director, Global Knowledge So following on from my previous post on the subject of Research in the time of Coronavirus, this is the second most asked question –usually asked as “will they answer the same?” And of course, the answer is (as so many are in market research), “it depends”. First…
By: Pete Cape Director, Global Knowledge Government actions around the world are aimed at lowering the peak of the virus and spreading it out over a longer period of time. We would not then expect large number of our panellists to be ill at the same time, so production should not be affected. If…
By: Jackie Lorch Vice President of Global Knowledge Management In a special edition of Dynata’s Global Trends Report we’ve been exploring the changes in consumer attitudes and behaviors brought on by the Coronavirus pandemic. Here are some of the findings we gathered last week across 14 countries (the U.S., Canada, the UK, Ireland, Spain,…
By: Jackie Lorch Vice President of Global Knowledge Management In a special edition of Dynata’s Global Trends Report we’ve been exploring the changes in consumer attitudes and behaviors brought on by the Coronavirus pandemic. Here are some of the findings we gathered last week across 14 countries (the U.S., Canada, the UK, Ireland, Spain,…
By: Pete Cape Director, Global Knowledge DYNATA’S GLOBAL TRENDS REPORT SPECIAL EDITION: COVID-19 is a special edition of our flagship consumer trends report, exploring the changes in consumer attitudes and behaviors brought on by the Coronavirus pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned…
By: Jackie Lorch Vice President, Global Knowledge Management More than ever at Dynata, we are maintaining our focus on unbiased market research – delivering real, reliable opinions from consumers and business. Panelist participation We do not expect decades of experience of our panelists providing thoughtful, real and accurate data to change – and we have…