By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of consumer data and marketing platforms that have become walled gardens, including Google, Facebook, and Amazon. They allow first-party data in for campaign targeting, but then prevent brands and agencies from gaining full, transparent access to…
Tag: Advertising Effectivness
By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is centered around providing quality, actionable insights at scale. Over the past year, we’ve focused on designing a comprehensive suite of custom, automated data solutions to create a seamless connection from consumer research to marketing activation….
by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a more engaging experience for their consumers – creating and distributing long-form sponsored content is rapidly becoming a key component of their marketing strategy. It allows them to explain product benefits or uses at length, educate…