At their core, winning insurgent brands disrupt by offering superior products and experiences that fulfill a true consumer need, often with a strong founder-led story. To understand what underpins a consumers perception of value, we test brands across 30 fundamental Elements of Value, from lower to higher order benefits, that fall into four categories: functional,…
Tag: Consumer Trends
These findings are contained in a new research report from the National Institute on Retirement Security (NIRS), Americans’ Views of Public School Teachers and Personnel in the Wake of COVID-19.
A new national survey finds deep public concern about the K-12 public school workforce. Eighty-three percent of Americans express concerns about public school staff shortages, while 81 percent are worried about workforce burnout. Most Americans (89 percent) say K-12 public school staff deserve more respect, and they indicate that better pay (92 percent), healthcare benefits…
If your financial situation suddenly changes, or feels out of control in some way, its tempting to rely more heavily on your credit cards or to skip a payment, says Matt Lattman, vice president of Discover Personal Loans.
Unsurprisingly with over half (51%) of Europeans now doing more exercise than before the pandemic and 60% preferring to work-out at home or outdoors than in a gym or leisure centre growth of the sporting goods sector significantly outpaced consumer spending overall in Europe.
While the allure of brand names (52%) and exclusivity (39%) still drive luxury purchases, today’s high-end shoppers are looking for greater flexibility and innovation throughout their shopping experiences.
This has been illustrated by research by Bain & Company, which commissioned a Dynata poll across 10 major economies, and found that 58% of all workers feel the pandemic has forced them to rethink the balance between their work and their personal lives.
More than half of drivers (53%) think speed cameras are more about raising revenue for governments than about improving traffic safety, although 23% disagree with this.
The report is based on a year of research including: a Bain/Dynata survey of 20,000 workers; in-depth interviews with more than 100 people from varying walks of life in the United States, Germany, France, Italy, Japan, China, India, Brazil, Indonesia, and Nigeriacountries representing around 65% of global GDP combined; and hundreds of conversations with executives…
On the surface, Canada’s labour market has made a complete comeback since losing nearly three million jobs at the start of the pandemic, but dig a little deeper, and you’ll see that the recovery hasn’t been for everyone, including self-employed Canadians. Richard Dias, founder and head of research at Acorn Macro Consulting in Halifax, blames…