Inclusive advertising has entered a new phase. Representation still matters, but consumers are increasingly evaluating how brands show up — whether stories feel authentic, relevant, and grounded in real experience rather than symbolic gestures. That was the focus of Dynata’s recent webinar, From visibility to belonging: The evolving role of inclusive advertising, led by Brooke Huntley, director of product

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Q1. What challenges does QualiQuant AI solve for consulting and investment clients?  Most teams rely heavily on quantitative data: scores, KPIs, financials, and models. Data models can identify patterns, forecast outcomes, and quantify risk. However, traditional quant approaches often miss something critical: context. Numbers explain what is happening, but not always why and in highstakes strategic or investment decisions, the why is often the difference between

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Quality has always been the foundation of meaningful insights. As research grows more complex and data sources expand, ensuring respondent authenticity, attention, and reliability is no longer a single-point solution. It requires a connected, adaptive system. That’s why we’re bringing the best of Imperium’s proven solutions, including RelevantID®, directly into QualityScore®. This evolution reflects Dynata’s

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Key Points Brand tracking and brand lift studies are both essential for interpreting consumer perceptions, but each is designed to answer different questions. Brand tracking focuses on long-term brand health, while brand lift measures the incremental impact of specific campaigns. Knowing their differences and how they complement each other helps teams select the right measurement

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Key Points Brand sentiment tracking measures how people feel about a brand, capturing emotions such as trust, frustration, confidence, or enthusiasm, and monitoring how these perceptions change over time.Traditional brand metrics focus on awareness, consideration, or intent. Brand sentiment tracking adds essential emotional context, helping organizations understand why perceptions shift and supporting more informed brand,

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For years, the insights industry has relied on demographic proxies as if they were predictive truth. Look-alike audiences were efficient, inexpensive, and comfortable. They powered media plans, digital targeting, and even parts of measurement. But they now restrain more than they enable. The market has outgrown them. Consumers move across screens, platforms, and contexts at

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