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  • How to Ensure Data Quality In Surveys

    How to Ensure Data Quality In Surveys

    Dynata

    There are two types of data quality issues we seek to identify via in-survey quality control questions. First, there are a very small number of people who begin a survey with the intention of not providing honest answers. A larger group intend to be honest but become fatigued or bored and do not expend enough

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  • 10 Mobile-First Survey Design Best Practices

    10 Mobile-First Survey Design Best Practices

    Dynata

    Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the real estate. The mobile phone screen offers just 5% of the PC’s available real estate.   2. Design for both portrait (vertical) and landscape (horizontal) view. Your respondents will choose their preferred view so the questionnaire must work in both

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  • 10 Tips to Shorten Your Survey Length

    10 Tips to Shorten Your Survey Length

    Dynata

    Dynata research conducted over the past decade across multiple cultures and countries shows that respondent attention diminishes after about 20 minutes of answering questions in a research questionnaire. Our research also demonstrates that this inattention impacts the data, causing different answers and reduced quality of response. Therefore, Dynata recommends 20 minutes as a maximum questionnaire

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  • Why agile, real-time brand tracking is more critical than ever

    Why agile, real-time brand tracking is more critical than ever

    Dynata

    By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the Increasing Need for Brand Tracking The number of brands, products, and services available to consumers today is staggering. This explosion has been helped along by forces such as increased competitive action (e.g., brand proliferation and

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  • Technology’s Role in Preventing Fraud

    Technology’s Role in Preventing Fraud

    Dynata

          By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member – to

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  • The New Dynamics of Online Sample Quality

    The New Dynamics of Online Sample Quality

    Dynata

    By: Bob Fawson, EVP Business Operations, Dynata Today’s highly competitive marketplace demands market research agencies to deliver meaningful insights to their clients at the speed of their business. But speed is not enough; it’s imperative to provide not only fast but accurate insights backed by high-quality data. This means foundational data quality principles – survey

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  • Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research

    Dynata

    By Jackie Lorch, VP of Global Knowledge Management & Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself

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  • Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research

    Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research

    Dynata

    By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself – after all, how can one know what

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  • The Key to More Successful Product Research? Augmented Reality and Physiometric™ Data

    The Key to More Successful Product Research? Augmented Reality and Physiometric™ Data

    Dynata

    By: Ashley Campbell Director, Product Sales With market competition increasing rapidly, brands face pressure to get the right products into the hands of consumers faster. This requires a greater and more granular understanding of the holistic customer journey, from interest to purchase, combining data from surveys and extensive research and development to ensure that those

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  • The Challenge of Sample Supply in a Changing Insights Landscape

    The Challenge of Sample Supply in a Changing Insights Landscape

    Dynata

    By: Jackie Lorch VP of Global Knowledge Management Major forces are changing the face of the research and insights industry, highlighting a longstanding concern in online research that is becoming an urgent reality: it’s increasingly difficult to find enough people willing to feed the surging demand for data. The New Forces Threatening Sample Supply Surveys

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