Category: Powered by Dynata

A national survey from Discover Student Loans revealed the volatile economy and rising inflation has put even more strain on families trying to pay for college.

Nielsen (NYSE: NLSN) released its 2022 LGBTQ+ Diverse Intelligence Series report – Seeking Authenticity: A View of International LGBTQ+ Media Perceptions – which revealed that LGBTQ+ respondents find streaming content to be the most inclusive of their identity group relative to other media platforms.

In a national survey of U.S. consumers commissioned by Erie Insurance, two-thirds of respondents said they are more concerned about their financial security than they were beforeand many are taking steps to address it.

The index measures a few different elements of each company: commitments to a purpose beyond profit, to improving lives, and to creating a better society and world, not just for shareholders. Toms’s placement on this list is something of a surprise, given that its visionary founder, Blake Mycoskie, lost control of the business and was…

Sales rose 8 percent last year (as noted in the article) — a striking gain in a highly competitive commodity category like soap. This Harvard Business Review article, “Put Purpose at the Core of Your Strategy,” provides three additional examples of purpose-driven transformation inside large companies with multiple products. These days, many large companies are…

DoorDash launches its second annual Restaurant Online Ordering Trends Report to give merchants a look at what the local neighborhood is ordering up

The world’s first empirical study of purpose-driven brands, called the Purpose Power Index, provides further evidence. The index will be launched today, May 24, during the Purpose Power Summit, revealing the U.S. companies that are winners and laggards. Furthermore, Inc. magazine, StrawberryFrog, and Dynata’s Purpose Power Summit covers a long list of CEOs who speak…

While most travelers are itching to travel after years of restrictions, 54 percent of travelers have yet to book their 2022 trips.

Digital transformation, inflation and shipping timelines shown to have significant impact on purchasing decisions and brand loyalty

This large-scale qualitative and quantitative research surveyed 27,043 people across multiple age ranges, including 14,160 between the ages of 15 and 30, across 26 countries.