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  • The Importance of Quality Data in Market Research

    The Importance of Quality Data in Market Research

    Dynata

    Published: 11/12/2024 Jeff Grund Senior Account Director, Dynata In the fast-paced world of business, making informed decisions is crucial for success. One of the cornerstones of effective decision-making is quality data, especially in market research. High-quality data provides insights into consumer behavior, market trends, and competitive landscapes. Here’s why quality data is essential and how

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  • A Recipe for Success – Target List Matching

    A Recipe for Success – Target List Matching

    Dynata

    Published: 11/08/2024 Kaitlyn Hamilton Associate Account Director, Dynata Picture this: a backyard barbecue where everyone brings their own unique dish, all contributing to a feast that no one could have made alone. Now, let’s sprinkle in a little market research magic, and you’ve got a clever approach to matching target lists.  Historically, the process of

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  • Advancing Market Research through AI: Addressing Key Challenges in the Research Industry

    Advancing Market Research through AI: Addressing Key Challenges in the Research Industry

    Dynata

    Published: 11/07/2024 Ian Brocklehurst EVP, Product and Marketing, Dynata Article posted in the Greenbook Grit report Largely driven by advancements in artificial intelligence (AI) and machine learning (ML), market research is undergoing a profound transformation. Over the past year, the integration of AI and ML has created demonstrable efficiency gains across the industry, underscoring the

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  • Tackling Tough B2B Audiences: The Case for a Multi-Mode Recruitment Approach

    Tackling Tough B2B Audiences: The Case for a Multi-Mode Recruitment Approach

    Dynata

    Published: 11/07/2024 Adi Dzebic Account Director, Dynata In the dynamic world of B2B data collection, the landscape is continuously shifting, presenting both challenges and opportunities in delivering representative audiences. As time-constrained participants increasingly demand enhanced survey experiences and greater incentives, the focus on quality remains paramount. A one-size-fits-all approach is no longer viable; the diversity

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  • Six Degrees of Value Creation: Connecting Insights to Impact

    Six Degrees of Value Creation: Connecting Insights to Impact

    Dynata

    Published: 11/04/2024 Elizabeth Barber Account Director, Dynata In an era characterized by uncertainty, instability and competition, actionable insights are critical for brands striving to stay relevant and profitable. Management consultants and private equity clients are increasingly relying on primary research as a powerful tool to turn raw data into impactful business plans for end-clients and

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  • Understanding incidence rates in the context of demographics, geographic, and seasonality.

    Understanding incidence rates in the context of demographics, geographic, and seasonality.

    Dynata

    Published: 11/04/2024 Chris Dorlini Team Lead, Account Management, Dynata As has been stated in past blog posts, incidence rate is an important metric when assessing the future success of any research study.  But what’s behind the number your client gave you to run your feasibility analysis?  In many cases, that number is an average that

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  • The Four Pillars of Survey Data Quality

    The Four Pillars of Survey Data Quality

    Dynata

    Published: 10/31/2024 Steven Millman Global Head of Research & Data Science, Dynata It’s well understood that the quality and reliability of survey data are critical for effective decision-making. But how do you define the elements of survey data quality so that you can evaluate it? At Dynata we talk about the four pillars of data

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  • True Customer Service Matters

    True Customer Service Matters

    Dynata

    Published: 10/21/2024 Sarena Johnson Senior Director, Sales In the ever-evolving landscape of the market research industry, customer service has always stood as a cornerstone of success. As professionals in the industry, we have come to understand that often beyond the data and insights, some of our real value lies in how well we serve our

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  • Embracing Diversity in Market Research

    Embracing Diversity in Market Research

    Dynata

    Published: 10/21/2024 Quyen Kossick Account Director, Dynata In an increasingly globalized world, diversity in market research is becoming more critical than ever. As businesses strive to connect with a broad range of consumers, understanding the diverse perspectives, preferences, and behaviors of these groups is absolutely essential.   The Importance of Diversity in Market Research  Diversity in

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  • People Buy from People They Like: The Power of Personal Connection in Sales

    People Buy from People They Like: The Power of Personal Connection in Sales

    Dynata

    Published: 10/21/2024 Michael Caputo Director, Account Management In a world overflowing with options, why do we often find ourselves drawn to products and services from people we like? When we feel a personal connection with someone, we’re more inclined to make a purchase, not just because of the product itself but because of the relationship

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