• Exploring Open-Ended Data: Unlocking the Potential for Insight and Innovation

    Exploring Open-Ended Data: Unlocking the Potential for Insight and Innovation

    Published: 2/04/2025 Adrian Richardson Business Development Manager, Dynata In today’s data-driven world, the volume of information generated daily is staggering. From social media interactions to financial transactions, from medical records to environmental sensors, vast amounts of data are being created and stored. Among this ocean of data, one particular type stands out for its complexity

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  • Better advertising results start with identifying the right audience

    Better advertising results start with identifying the right audience

    Data-driven marketing isn’t a new concept, but there are many untapped ways data, and specifically survey data, can be used to improve how audiences are built.

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  • Navigating Mobile Preference in Online Sampling for 2025

    Navigating Mobile Preference in Online Sampling for 2025

    Published: 1/30/2025 Keith Phillips Senior Director, Research & Data Sciences, Dynata For several years, Dynata has been partnering with the MRS (Market Research Society) and other leading industry players* to investigate mobile usage in online research. Our research findings come from two distinct data sets.  We analyze the devices used to take surveys by combining

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  • Telehealth: Adapting to a Digital-First Healthcare Era

    Telehealth: Adapting to a Digital-First Healthcare Era

    Published: 1/29/2025 Kaitlyn Piazza Associate Account Director, Dynata Telemedicine and technology integration have become increasingly important components of healthcare delivery, especially as digital tools and remote care options evolve. Healthcare associations, such as the AMA (American Medical Association) have been closely involved in advocating for policies that support the effective use of telemedicine while ensuring

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  • A deep dive into Audience Activation

    A deep dive into Audience Activation

    Published: 1/28/2025 Joshua Monroe SVP, MRA East, Dynata I don’t want to date myself, but let’s just say I have been in research services field for a LONG time. To put in perspective, when I started in MR, I was managing field sites where I would have my daily counts FAXED to me each morning

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  • The Dynata Customer Portal

    The Dynata Customer Portal

    Published: 1/07/2025 Scott Roff Senior Vice President, Sales, Dynata In today’s fast-paced market research landscape, efficiency and ease of access are key to delivering successful projects. At Dynata, we understand the importance of seamless workflows, instant insights, and transparent project management. That’s why we developed the Dynata Customer Portal – a user-friendly, centralized platform designed

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  • Predictions for 2025: All Roads Lead to First-Party Data

    Predictions for 2025: All Roads Lead to First-Party Data

    Published: 1/07/2025 Steven Millman Global Head of Research & Data Science, Dynata  As the market research landscape continues to evolve and change, one thing is clear: fully permissioned first-party data will take center stage in 2025. Two seismic shifts in the industry which have been fundamentally altering how businesses engage with and understand their consumers

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  • The Power of Prep

    The Power of Prep

    Published: 11/21/2024 Ryan Jackson Director, Account Management, Dynata As a child, I was captivated by space exploration, and one of my favorite films was Apollo 13. I vividly remember sitting in a chilly theater on my 9th birthday during a hot summer day, feeling a mix of fear and fascination as I witnessed the real-life

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  • Why it’s crucial to offer surveys to respondents in their primary language

    Why it’s crucial to offer surveys to respondents in their primary language

    Published: 11/12/2024 Sarah Howerton Senior Account Director, Dynata Our team does a lot of global survey work – both to consumer and B2B audiences. We highly recommend fielding to countries in their main languages, for a variety of reasons.   _____ We do not have the ability to isolate English speakers in non English-as-main-language countries like

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