Published: 07/8/2025 Gregg SlossonSenior Account Director, Dynata As Sales Director at Dynata, I’ve witnessed firsthand how market research has transformed—unlocking unprecedented insights while simultaneously inviting sophisticated fraud threats. In today’s fast-paced digital world, fraudsters are evolving just as quickly, using advanced tactics that can undermine your data’s integrity and derail your business decisions. To stay

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Published: 05/19/2025 Genna Hunt Vice President, Key Accounts, Dynata It’s tempting to look at traditional signals like GDP growth, unemployment rates or historical indexes as the full story when trying to understand the consumer mindset. But these metrics often lag behind the reality of how people are feeling, spending, and adjusting their lives in real

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Published: 05/09/2025 Landon Goertzen Senior Account Director, Dynata This one IS for the girl dads, the weekend warriors, the team-builders, and anyone who believes culture isn’t just a buzzword – it’s the backbone of every win.  This past season was my first time coaching, and it happened to be my daughter’s kindergarten basketball team. As

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Published: 04/11/2025 Mark Furuta Account Director, Dynata In market research, the reliability of insights hinges on the quality of data collected from research panels. Poor data quality can lead to misleading conclusions, wasted research budgets, and flawed business decisions. To ensure that market research panels yield high-quality data, rigorous data quality checks must be implemented.

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Published: 04/08/2025 Christy Geary Business Development Manager, Dynata The world is changing at an unprecedented pace. Economic shifts, technological advancements, and evolving consumer behaviors are creating an environment of fear, uncertainty, and doubt. Businesses and decision-makers are left questioning what comes next, how to adapt, and where to place their bets for future growth. In

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Published: 03/26/2025 Tiffany Arcaro Healthcare Account Director, Dynata At this year’s Intellus conference in Charlotte, one breakout session resonated deeply with me, bridging my healthcare background with the evolving landscape of AI-driven research. Titled Empathy: The Ultimate Edge in the Age of AI for Driving Rare Disease Advocacy, this session was led by Kristie Boland

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Published: 03/13/2025 Elizabeth Barber  Business Development Manager, Dynata Whether private equity firms are assessing opportunities during due diligence, companies validating their position in the market, or management consultants shaping strategies for large corporations, market sizing is where it all begins. This foundational step not only provides a clear snapshot of market share but also helps

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Published: 03/04/2025 Matt Brown Account Director, Dynata The Current State of U.S. Healthcare Research: A Time of Transformation  The U.S. healthcare research landscape is experiencing a period of rapid innovation and transformation. Advances in medical technology, breakthroughs in treatments, and new insights into disease mechanisms are shaping the future of healthcare. However, the road ahead

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