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  • Empathy: The Ultimate Edge in the Age of AI – Insights from Intellus 2025

    Empathy: The Ultimate Edge in the Age of AI – Insights from Intellus 2025

    Dynata

    Published: 03/26/2025 Tiffany Arcaro Healthcare Account Director, Dynata At this year’s Intellus conference in Charlotte, one breakout session resonated deeply with me, bridging my healthcare background with the evolving landscape of AI-driven research. Titled Empathy: The Ultimate Edge in the Age of AI for Driving Rare Disease Advocacy, this session was led by Kristie Boland

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  • Taking the First Step in the Dynata Research Journey with Market Sizing

    Taking the First Step in the Dynata Research Journey with Market Sizing

    Dynata

    Published: 03/13/2025 Elizabeth Barber  Business Development Manager, Dynata Whether private equity firms are assessing opportunities during due diligence, companies validating their position in the market, or management consultants shaping strategies for large corporations, market sizing is where it all begins. This foundational step not only provides a clear snapshot of market share but also helps

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  • The Power of Open-End Data in Market Research

    The Power of Open-End Data in Market Research

    Dynata

    Published: 03/13/2025 Robert Hughes Director, Sales, Dynata In the fast-paced world of market research, data is king. But not all data is created equal. While quantitative metrics provide clear-cut insights, it’s the open-end data—the raw, unfiltered voice of consumers—that often holds the key to deeper understanding. At Dynata, we help businesses unlock the power of open-ended

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  • Dynata Healthcare and Maximizing Your Budget

    Dynata Healthcare and Maximizing Your Budget

    Dynata

    Published: 03/04/2025 Matt Brown Account Director, Dynata The Current State of U.S. Healthcare Research: A Time of Transformation  The U.S. healthcare research landscape is experiencing a period of rapid innovation and transformation. Advances in medical technology, breakthroughs in treatments, and new insights into disease mechanisms are shaping the future of healthcare. However, the road ahead

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  • Future Proofing Your Market Research Agency in a Tough Economy

    Future Proofing Your Market Research Agency in a Tough Economy

    Dynata

    Published: 02/28/2025 Courtney Griffin SVP, Sales – MRA West, Dynata Since I’ve joined Dynata nearly a year ago, I have consistently heard a few things from my clients; there is a consistent ask of  “partnership,” “proactiveness,” “helping see around corners,” “consultative nature,” but when we dive into the day to day work and operations, these

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  • The Power of Trusted Data: Why PE Firms Can’t Afford to Compromise on Data Quality

    The Power of Trusted Data: Why PE Firms Can’t Afford to Compromise on Data Quality

    Dynata

    Published: 02/11/2025 Buket Sarer Director, Sales, Dynata Private equity (PE) firms operate in a high-stakes environment where the margin for error is slim, and the competition is fierce. Every decision—whether it’s evaluating a potential acquisition, assessing market trends, or conducting due diligence—relies heavily on the quality of data available. Inaccurate or unreliable data can lead

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  • Ditch the Phone, Not the Depth: How Dynata’s Quali-Quant AI is Revolutionizing Qualitative Research

    Ditch the Phone, Not the Depth: How Dynata’s Quali-Quant AI is Revolutionizing Qualitative Research

    Dynata

    Published: 2/011/2025 Jennifer Blake Account Director, Dynata Qualitative research is the bedrock of understanding consumer behavior. It’s where we uncover the “why” behind the “what.” But traditional qualitative methods like focus groups and in-depth interviews (IDIs) can be time-consuming, expensive, and difficult to scale. Scheduling, recruitment, moderation… it all adds up. And while quantitative data

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  • 2025 Data Trends: Know What You Don’t Know

    2025 Data Trends: Know What You Don’t Know

    Dynata

    Published: 2/011/2025 Quyen Kossick Account Director, Dynata It’s the first week of February and one thing is clear – brands have a laser focus on data this year. And not just any kind of data – they are very keenly interested in knowing everything they can about their consumers, and particularly knowing what they don’t

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  • How Dynata Connects Brands with Audiences to Drive Smarter Decision-Making

    How Dynata Connects Brands with Audiences to Drive Smarter Decision-Making

    Dynata

    Published: 2/06/2025 Samantha Spash Director, Sales, Dynata In today’s fast-paced, data-driven world, understanding your audience isn’t just an advantage—it’s a necessity. Brands that thrive know how to listen, learn, and act on the preferences, behaviors, and needs of their target markets. Dynata, a global leader in first-party data and insights, makes this process seamless, empowering

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  • Unlocking the Power of Attitudinal Data: An Underused Direct Approach to Audience Targeting

    Unlocking the Power of Attitudinal Data: An Underused Direct Approach to Audience Targeting

    Dynata

    Published: 2/06/2025 Sandy Streim Senior Business Development Director, Dynata Audience targeting has become the cornerstone of effective marketing campaigns across digital and connected platforms, plus linear TV and DOOH.  To accomplish this, marketers have long relied on behavioral data to identify and engage audiences. However, there is another oft overlooked data option for targeting—attitudinal data. 

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