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  • Seven reasons to match your CRM to Dynata’s Panel of 70M

    Seven reasons to match your CRM to Dynata’s Panel of 70M

    Dynata

    Matching your CRM (Customer Relationship Management) data to Dynata’s panel can unlock significant value by enhancing customer insights, improving targeting, and increasing campaign effectiveness. Here’s a breakdown of the key benefits:

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  • Why Data Disualization is critical for your business

    Why Data Disualization is critical for your business

    Dynata

    In today’s data-driven world, raw numbers alone aren’t enough. Data visualization turns numbers into narratives—and those narratives drive action. Here’s why it matters: Bottom Line: Visual = Vital Data visualization isn’t just a “nice-to-have”—it’s a business imperative. By turning raw data into intuitive, shareable visuals, your organization can: In a world flooded with information, visualization gives

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  • Why marketers care about (and should measure) consumer perceptions when thinking about campaign performance

    Why marketers care about (and should measure) consumer perceptions when thinking about campaign performance

    Dynata

    Today’s most effective marketing strategies balance upper-funnel brand metrics with lower-funnel ROAS, ROI, and conversion-focused efforts. This dual approach recognizes that building brand equity and driving immediate performance aren’t competing priorities—they’re complementary strategies that amplify each other’s effectiveness. Brand lift campaign effectiveness studies are essential tools in this balanced approach. Here’s why marketers are increasingly

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  • Portraits, Punk Rock, and the power of perspective

    Portraits, Punk Rock, and the power of perspective

    Dynata

    Published: 07/8/2025 Eric WelchAccount Director, Dynata A few years ago, before a long-anticipated cruise, my wife Andrea and a group of our friends decided to kick off our vacation with a few rounds of drinks in the “Ft. Liquordale” part of town. We eventually ended up at the Elbo Room, known for its cameo in

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  • Unlocking success: 3 market research best practices to outsmart fraud 

    Unlocking success: 3 market research best practices to outsmart fraud 

    Dynata

    Published: 07/8/2025 Gregg SlossonSenior Account Director, Dynata As Sales Director at Dynata, I’ve witnessed firsthand how market research has transformed—unlocking unprecedented insights while simultaneously inviting sophisticated fraud threats. In today’s fast-paced digital world, fraudsters are evolving just as quickly, using advanced tactics that can undermine your data’s integrity and derail your business decisions. To stay

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  • Why consumer sentiment needs more than just economic indicators

    Why consumer sentiment needs more than just economic indicators

    Dynata

    Published: 05/19/2025 Genna Hunt Vice President, Key Accounts, Dynata It’s tempting to look at traditional signals like GDP growth, unemployment rates or historical indexes as the full story when trying to understand the consumer mindset. But these metrics often lag behind the reality of how people are feeling, spending, and adjusting their lives in real

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  • Building a winning culture: on the court and in the workplace

    Building a winning culture: on the court and in the workplace

    Dynata

    Published: 05/09/2025 Landon Goertzen Senior Account Director, Dynata This one IS for the girl dads, the weekend warriors, the team-builders, and anyone who believes culture isn’t just a buzzword – it’s the backbone of every win.  This past season was my first time coaching, and it happened to be my daughter’s kindergarten basketball team. As

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  • Research priorities for end clients: quality and speed

    Research priorities for end clients: quality and speed

    Dynata

    Published: 05/02/2025 Sarah Howerton Senior Account Director, Dynata In today’s economic climate, there is increasing demand for quick insights with high-quality data. Companies often aim to gather insights quickly to stay ahead of competitors and respond to market trends in real-time. However, prioritizing speed comes with its own set of challenges and considerations:  Speed has

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  • The importance of ensuring Data Quality in market research panels

    The importance of ensuring Data Quality in market research panels

    Dynata

    Published: 04/11/2025 Mark Furuta Account Director, Dynata In market research, the reliability of insights hinges on the quality of data collected from research panels. Poor data quality can lead to misleading conclusions, wasted research budgets, and flawed business decisions. To ensure that market research panels yield high-quality data, rigorous data quality checks must be implemented.

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  • Navigating uncertain times with data-driven confidence

    Navigating uncertain times with data-driven confidence

    Dynata

    Published: 04/08/2025 Christy Geary Business Development Manager, Dynata The world is changing at an unprecedented pace. Economic shifts, technological advancements, and evolving consumer behaviors are creating an environment of fear, uncertainty, and doubt. Businesses and decision-makers are left questioning what comes next, how to adapt, and where to place their bets for future growth. In

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