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Measuring Advertising Effectiveness: Combining Brand Lift and Performance Metrics

Apr 20, 2026

Brooke Huntley

Key Points Most digital advertising measurement frameworks are built around what happened after someone clicked. Clicks, conversions, cost per acquisition, return on ad spend. These are important numbers. But they only cover part of the story. A campaign can generate strong conversion volume while failing to build any brand awareness. It can drive site traffic

What Is Cross-Channel Measurement? How It Works and Why It Matters

Apr 15, 2026

Brooke Huntley

Key Points Run a campaign across linear TV, CTV, social, audio, and display, and you will end up with five separate sets of numbers. Each channel will report its own reach figure. Each will claim its own attribution credit. Add them together and the total audience looks enormous. The problem is that the same person

Data Quality

Apr 9, 2026

Adrian Richardson

Data is everywhere, but high-quality data is rare. In today’s insight-driven world, the difference between the two can determine whether a decision succeeds or fails. Organizations do not simply need answers. They need accurate, fraud-free, human insights they can trust. This is where Dynata delivers meaningful value. Dynata’s industry-leading Quality Score provides a transparent, measurable

What World Class Client Partnership Looks Like Today 

Apr 8, 2026

Taylor Mounts

If you work in the insights industry, you’ve felt the shift: speed is up, budgets are tight, and internal expectations keep rising. But here’s the real change: clients don’t need more options, they need sharper guidance. Strong data is the foundation. Strategic partnership is what turns that foundation into confident decisionmaking.  As a Senior Director of Account Management, I see it every day. The new standard for partnership isn’t defined

In Goes Good Data, Out Comes Great Insights

Apr 8, 2026

Adebola Adegbesan

Has data quality affected you? 29% of organizations believe they suffer from high levels of inaccurate data, impacting their ability to meet business objectives(Gartner 2021). That likely equates to millions of dollars wasted on research efforts. Dynata encourages best practices that improve respondent engagement, reducing survey fatigue and giving you real actionable data. Here are

Multi-Mode, One Methodology: Why Harder Surveys Deserve Smarter Approaches

Apr 8, 2026

Travis Goodman

In market research, we all love straightforward projects—the ones where incidence is high, the audience is easy to reach, and fieldwork feels like a glide path. But let’s be honest: those projects aren’t the ones that keep clients awake at night. The surveys that truly matter—the ones that unlock competitive insights, inform complex decisions, or engage rare audiences—are often the hardest to execute.

Getting started with Dynata+ Sample

Mar 31, 2026

Alain Briancon

Dynata+ Sample gives researchers fast, flexible access to high-quality, research-grade respondents so you can field studies confidently, with transparency into feasibility, incidence, quality controls, and delivery. This guide helps you onboard quickly, set up your first project, and understand what to expect throughout fieldwork. Dynata+ Sample is a self-serve workflow to: Your first project: Step-by-step Step 1:

Synthetic Data in Market Research: Promise, Pitfalls, and How to Use It Responsibly

Mar 31, 2026

Alain Briancon

Synthetic data has been gaining buzz across industries – from healthcare to automotive – and it’s finally reaching a tipping point in market research. But while the hype is real, so are the misconceptions. As Dynata’s VP of Research and Data Science, Dr. Alain Briançon, emphasized in our recent webinar, the biggest misunderstanding is also the simplest: There is no single thing called “synthetic data.” There

Why Audience Activation Fails without Collaboration, and How Marketers Can Close the Gap

Mar 27, 2026

Brooke Huntley

At a Glance Marketing and data collaboration is often discussed as a downstream problem, something to fix during activation, execution, or measurement. But by the time a campaign reaches the buying platform, many of the most important decisions have already been made. The real test of collaboration doesn’t begin with data onboarding or platform interoperability.

How Cross-Channel Measurement Improves Brand Lift Accuracy

Mar 25, 2026

Dynata

Key Points As media consumption continues to fragment across channels, platforms and devices, accurately measuring brand impact has become more complex. Traditional brand lift studies often struggle to account for overlapping exposure, frequency variation, and channel -specific behavior. Cross-channel measurement addresses these challenges by providing a more complete and accurate view of how advertising influences

Measuring Advertising Effectiveness: Combining Brand Lift and Performance Metrics

What Is Cross-Channel Measurement? How It Works and Why It Matters

Data Quality

What World Class Client Partnership Looks Like Today

In Goes Good Data, Out Comes Great Insights

Multi-Mode, One Methodology: Why Harder Surveys Deserve Smarter Approaches

Getting started with Dynata+ Sample

Synthetic Data in Market Research: Promise, Pitfalls, and How to Use It Responsibly

Why Audience Activation Fails without Collaboration, and How Marketers Can Close the Gap

How Cross-Channel Measurement Improves Brand Lift Accuracy

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