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  • The Open Garden: Embracing a New Paradigm for First-Party Data

    The Open Garden: Embracing a New Paradigm for First-Party Data

    Dynata

    By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of consumer data and marketing platforms that have become walled gardens, including Google, Facebook, and Amazon. They allow first-party data in for campaign targeting, but then prevent brands and agencies from gaining full, transparent access to

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  • Creating Stronger Consumer Brand Relationships with First-Party Data Solutions

    Creating Stronger Consumer Brand Relationships with First-Party Data Solutions

    Dynata

    At a Glance Every brand wants a deeper connection with its audience. But in a landscape shaped by evolving privacy regulations, signal loss, and rising consumer expectations, the path to building that connection has changed. The brands that maintain strong brand relationships going forward will be the ones that invest in understanding consumers directly, using

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  • For Consumer and B2B Insights, Trackers Still Pack a Punch

    For Consumer and B2B Insights, Trackers Still Pack a Punch

    Dynata

    By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or help formulate appropriate reactions to events that may have an impact on a brand. Running a long-term study can help you to more accurately measure demographic, geographic, behavioral,

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  • John Iacoviello on the Value of Appended Data in Research

    John Iacoviello on the Value of Appended Data in Research

    Dynata

    John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that role, he is responsible for all primary research the company conducts on a global basis. John has overseen numerous market research studies with Research Now SSI, primarily for strategic enterprise consulting and due diligence in

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  • Bain & Company Partner Eric Almquist Weighs in on the Value of Research

    Bain & Company Partner Eric Almquist Weighs in on the Value of Research

    Dynata

    Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in the firm’s Advanced Analytics practice. He is also a member of Bain’s Customer Strategy & Marketing practice. Eric led Bain’s development of the research-based “Elements of Value” – specific types of value that help protect

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  • 9 Tips to Help You Write and Program Better Surveys

    9 Tips to Help You Write and Program Better Surveys

    Dynata

    If you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple set of questions that will result in the insights you need from your research. Survey authoring tools can make it “point-and-click simple” to assemble your survey and choose your desired audience, but you still have

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  • Taming the Complexities of B2B Research Projects

    Taming the Complexities of B2B Research Projects

    Dynata

    Let’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a more daunting undertaking than conducting consumer research. The content is often more complex, which can make writing and structuring the survey more difficult. Mostly, though, challenges arise in the highly-specialized and limited populations needed for

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  • Inventing a Way to Measure Sponsored Content

    Inventing a Way to Measure Sponsored Content

    Dynata

    by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a more engaging experience for their consumers – creating and distributing long-form sponsored content is rapidly becoming a key component of their marketing strategy. It allows them to explain product benefits or uses at length, educate

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