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  • Taming the Complexities of B2B Research Projects

    Taming the Complexities of B2B Research Projects

    Dynata

    Let’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a more daunting undertaking than conducting consumer research. The content is often more complex, which can make writing and structuring the survey more difficult. Mostly, though, challenges arise in the highly-specialized and limited populations needed for

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  • Inventing a Way to Measure Sponsored Content

    Inventing a Way to Measure Sponsored Content

    Dynata

    by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a more engaging experience for their consumers – creating and distributing long-form sponsored content is rapidly becoming a key component of their marketing strategy. It allows them to explain product benefits or uses at length, educate

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