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  • Technology’s Role in Preventing Fraud

    Technology’s Role in Preventing Fraud

    Dynata

          By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member – to

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  • The New Dynamics of Online Sample Quality

    The New Dynamics of Online Sample Quality

    Dynata

    By: Bob Fawson, EVP Business Operations, Dynata Today’s highly competitive marketplace demands market research agencies to deliver meaningful insights to their clients at the speed of their business. But speed is not enough; it’s imperative to provide not only fast but accurate insights backed by high-quality data. This means foundational data quality principles – survey

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  • Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research

    Dynata

    By Jackie Lorch, VP of Global Knowledge Management & Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself

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  • Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research

    Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research

    Dynata

    By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself – after all, how can one know what

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  • The Key to More Successful Product Research? Augmented Reality and Physiometric™ Data

    The Key to More Successful Product Research? Augmented Reality and Physiometric™ Data

    Dynata

    By: Ashley Campbell Director, Product Sales With market competition increasing rapidly, brands face pressure to get the right products into the hands of consumers faster. This requires a greater and more granular understanding of the holistic customer journey, from interest to purchase, combining data from surveys and extensive research and development to ensure that those

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  • The Challenge of Sample Supply in a Changing Insights Landscape

    The Challenge of Sample Supply in a Changing Insights Landscape

    Dynata

    By: Jackie Lorch VP of Global Knowledge Management Major forces are changing the face of the research and insights industry, highlighting a longstanding concern in online research that is becoming an urgent reality: it’s increasingly difficult to find enough people willing to feed the surging demand for data. The New Forces Threatening Sample Supply Surveys

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  • Reimagining the Research & Insights Blueprint with Hall & Partners

    Reimagining the Research & Insights Blueprint with Hall & Partners

    Dynata

    We’ve announced a unique and exciting partnership and agreement with Hall & Partners to accelerate insights to market for greater agility in research and decision-making. Our data capabilities and advanced technology will power The Hub, Hall & Partners’ data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is

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  • Sharing Our Diversity & Inclusion Journey

    Sharing Our Diversity & Inclusion Journey

    Dynata

    Tiama Hanson-Drury EVP Global Product On May 25, 2020, George Floyd, a 46-year-old black American man, was killed in Minneapolis, Minnesota, during an arrest for allegedly using a counterfeit bill. This death was one of the many that make up a consistent pattern of disproportionate police violence and use of force against Black people. Since

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  • Political Sentiment & Media Trust Survey

    Political Sentiment & Media Trust Survey

    Dynata

    Today on Election Day 2019, Dynata released it first Political Sentiment & Media Trust tracker, an exclusive look at the media outlets voters trust the most for their news and political content. The results? Party lines carry over into voter media diets, local newspapers continue to be a popular source for political news, and voters

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  • Are Consumers More Receptive to Advertising Based on the OTT Device They Use?

    Are Consumers More Receptive to Advertising Based on the OTT Device They Use?

    Dynata

    By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top (OTT), a variety of internet content platforms and delivery technologies have emerged to satisfy new viewing needs. However, not all OTT viewers are created equal, nor are all OTT content platforms. How do they differ?

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