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  • Reimagining the Research & Insights Blueprint with Hall & Partners

    Reimagining the Research & Insights Blueprint with Hall & Partners

    Dynata

    We’ve announced a unique and exciting partnership and agreement with Hall & Partners to accelerate insights to market for greater agility in research and decision-making. Our data capabilities and advanced technology will power The Hub, Hall & Partners’ data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is

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  • Sharing Our Diversity & Inclusion Journey

    Sharing Our Diversity & Inclusion Journey

    Dynata

    Tiama Hanson-Drury EVP Global Product On May 25, 2020, George Floyd, a 46-year-old black American man, was killed in Minneapolis, Minnesota, during an arrest for allegedly using a counterfeit bill. This death was one of the many that make up a consistent pattern of disproportionate police violence and use of force against Black people. Since

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  • Political Sentiment & Media Trust Survey

    Political Sentiment & Media Trust Survey

    Dynata

    Today on Election Day 2019, Dynata released it first Political Sentiment & Media Trust tracker, an exclusive look at the media outlets voters trust the most for their news and political content. The results? Party lines carry over into voter media diets, local newspapers continue to be a popular source for political news, and voters

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  • Are Consumers More Receptive to Advertising Based on the OTT Device They Use?

    Are Consumers More Receptive to Advertising Based on the OTT Device They Use?

    Dynata

    By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top (OTT), a variety of internet content platforms and delivery technologies have emerged to satisfy new viewing needs. However, not all OTT viewers are created equal, nor are all OTT content platforms. How do they differ?

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  • The Open Garden: Embracing a New Paradigm for First-Party Data

    The Open Garden: Embracing a New Paradigm for First-Party Data

    Dynata

    By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of consumer data and marketing platforms that have become walled gardens, including Google, Facebook, and Amazon. They allow first-party data in for campaign targeting, but then prevent brands and agencies from gaining full, transparent access to

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  • Creating Stronger Consumer Brand Relationships with First-Party Data Solutions

    Creating Stronger Consumer Brand Relationships with First-Party Data Solutions

    Dynata

    At a Glance Every brand wants a deeper connection with its audience. But in a landscape shaped by evolving privacy regulations, signal loss, and rising consumer expectations, the path to building that connection has changed. The brands that maintain strong brand relationships going forward will be the ones that invest in understanding consumers directly, using

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  • For Consumer and B2B Insights, Trackers Still Pack a Punch

    For Consumer and B2B Insights, Trackers Still Pack a Punch

    Dynata

    By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or help formulate appropriate reactions to events that may have an impact on a brand. Running a long-term study can help you to more accurately measure demographic, geographic, behavioral,

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  • John Iacoviello on the Value of Appended Data in Research

    John Iacoviello on the Value of Appended Data in Research

    Dynata

    John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that role, he is responsible for all primary research the company conducts on a global basis. John has overseen numerous market research studies with Research Now SSI, primarily for strategic enterprise consulting and due diligence in

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  • Bain & Company Partner Eric Almquist Weighs in on the Value of Research

    Bain & Company Partner Eric Almquist Weighs in on the Value of Research

    Dynata

    Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in the firm’s Advanced Analytics practice. He is also a member of Bain’s Customer Strategy & Marketing practice. Eric led Bain’s development of the research-based “Elements of Value” – specific types of value that help protect

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  • 9 Tips to Help You Write and Program Better Surveys

    9 Tips to Help You Write and Program Better Surveys

    Dynata

    If you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple set of questions that will result in the insights you need from your research. Survey authoring tools can make it “point-and-click simple” to assemble your survey and choose your desired audience, but you still have

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