Global economic recovery continues to face disruptions, prompting increased scrutiny of deals. New technologies and products might be intuitively exciting, but excitement doesn’t always translate to marketplace success. In the private market landscape, where data is harder to come by, conducting thorough and comprehensive due diligence can make a significant difference in investment outcomes, according

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Stefan Boom Managing Director, Benelux and Nordics, Dynata It’s a fact, and a fact that has been known for a long time, that different online panels will produce different results. Not necessarily results different enough to change the overall narrative you’d draw for the results, but enough to disturb your tracking trends. And, perhaps, enough

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At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an

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Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools

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