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  • Staying Ahead of the Downturn

    Staying Ahead of the Downturn

    Dynata

    How consumer behaviors are shifting and why businesses must take note.

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  • Choosing the right insights partner for commercial due diligence

    Choosing the right insights partner for commercial due diligence

    Dynata

    Successful investing requires both the ability to identify opportunities that can drive growth and profits, and the actionable insight to pursue (or not) those opportunities. Whether focused on market sizing, brand perception, or other key stages of due diligence, here are 4 considerations when choosing an insights partner to better support your decision making:  Let’s

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  • Respondent Engagement: Announcing the Winners of Dynata Quest Awards 2022

    Respondent Engagement: Announcing the Winners of Dynata Quest Awards 2022

    Dynata

    At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an

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  • Advertising Effectiveness: The Value of Creative Testing

    Advertising Effectiveness: The Value of Creative Testing

    Dynata

    Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools

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  • Five Things Marketers Can Do Today To Prepare For A Cookie-Free Tomorrow

    Five Things Marketers Can Do Today To Prepare For A Cookie-Free Tomorrow

    Dynata

    Planning for a cookieless tomorrow means starting today to position your organization for success before the change occurs. Below are five steps marketers can take to prepare for this inevitability. But first, it’s important to discuss exactly what we mean by cookies.

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  • Survey Length Best Practices: Are Shorter Surveys Better?

    Survey Length Best Practices: Are Shorter Surveys Better?

    Dynata

    Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the effects of increasing length have remained consistent over time:   Although response rates have plummeted since online research began almost 20 years ago, drop-out rates have remained remarkably constant. This shows, perhaps, that people have the

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  • A Guide to Online Survey Validation and Reliability

    A Guide to Online Survey Validation and Reliability

    Dynata

    Verification procedures in telephone and face-to-face interviewing (both at the interview and data entry stage) are usually done as a check on the truthfulness of the interviewer, not the participant. It is the interviewer who has the means, motive, and opportunity to cheat. In online surveys, it is the participant who can cheat. Why would

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  • When to Use DIY Market Research Tools

    When to Use DIY Market Research Tools

    Dynata

    Market research, at its heart, can be neatly summed up as “Asking the right people the right questions and understanding their answers.”  DIY is a good solution for short, fast data needs. Behind this apparent simplicity lies a multitude of skills, crafts and creativity that the researcher has taken years to master. In the light

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  • A Guide to Leveraging Data and Insights at the Speed of Your Business

    A Guide to Leveraging Data and Insights at the Speed of Your Business

    Dynata

    In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for investment opportunities have never been higher. Success in investing demands both the ability to identify which opportunities can drive growth and profits and then act on those opportunities. That

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  • What you need to know about zero-party data

    What you need to know about zero-party data

    Dynata

    Zeroth-party data of late has started to be misused in the marketplace as a catchphrase without a clear understanding of the terms original meaning and purpose.

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