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  • Unlock Deeper Insights from Open-End Survey Questions with Dynata’s New Generative AI Product: Quali-Quant AI

    Unlock Deeper Insights from Open-End Survey Questions with
    Dynata’s New Generative AI Product: Quali-Quant AI

    Dynata

    In today’s competitive market, understanding the “why” behind consumer behavior and attitudes is essential. To meet this need, Dynata has launched Quali-Quant AI, a groundbreaking generative AI research tool. Designed to extract deeper, richer data from your most valuable and hyper-targeted audiences, Quali-Quant AI sets a new standard in research by replicating natural human conversations

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  • Don’t Believe the Hype (yet) on Synthetic Sample

    Don’t Believe the Hype (yet)
    on Synthetic Sample

    Dynata

    Published: 7/9/2024 Don Simons EVP, North American Sales, Dynata What is ‘Synthetic Sampling’?   Synthetic sampling is a technique utilized in market research to generate data through the simulation of responses or scenarios by computer algorithms, particularly leveraging Large Language Models (LLMs). This method involves creating artificial data that mimics real-world responses or behaviors, offering insights

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  • Dynata: Your One-Stop Shop forMarket Research Success

    Dynata: Your One-Stop Shop for
    Market Research Success

    Dynata

    Published: 7/02/2024 Jennifer Blake Account Director, Sales, Dynata Market research is crucial for any business, but navigating the process can feel overwhelming. Dynata is here to help! We offer a streamlined approach to market research, ensuring you get the data you need to make informed decisions. Getting Started is Easy There’s no pressure to jump

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  • Trend Mindfulness Bitcoin is Here to Stay

    Trend Mindfulness
    Bitcoin is Here to Stay

    Dynata

    Published: 6/27/2024 Jason Bowen VP, Sales, Dynata If you could go back in time to the beginning of the internet, the dawn of the smart phone, when Facebook was still Facebook, or before the days when you did all of your shopping online…..knowing now how revolutionary those technologies and organizations have been, would you change

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  • People Always remember Kindness(even in Business)

    People Always remember Kindness
    (even in Business)

    Dynata

    Published: 6/25/2024 Brett McCready SVP, Sales and Customer Experience, Dynata I was recently lucky enough to vacation with my family over in Europe for almost two weeks.  During our travels, I found myself thinking about Dynata, and “work” more than I’d hoped.  I did my best to 100% focus on my wife and daughter and

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  • Incidence Rate in Market Research: What It Is and Why It Matters

    Incidence Rate in Market Research:
    What It Is and Why It Matters

    Dynata

    James McClain Director, Account Management, Dynata Incidence rate is a metric that holds significant weight in determining the feasibility and success of any research project, but for many the concept remains unclear. Let’s dive into what the incidence rate is, why it’s essential, and how it impacts market research outcomes. The incidence rate, in essence,

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  • Market Research Simplified: Harnessing the Power of Dynata

    Market Research Simplified:
    Harnessing the Power of Dynata

    Dynata

    Michael Karsner Business Development Director, Dynata In today’s dynamic business landscape, the need for swift, accurate, and insightful market research has never been greater. Traditional methods often fall short, being both time-consuming and resource-intensive, which can leave companies struggling to keep up with rapidly changing market conditions. Dynata who is a transformative force in market

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  • The unrealized “cookieless future” paved the way for ad measurement innovation

    The unrealized “cookieless future” paved the way for ad measurement innovation

    Dynata

    At a Glance The digital advertising landscape is on the brink of an important shift. The phaseout of third-party cookies in Chrome, combined with tightening privacy regulations and platform-level changes, has accelerated a broader move toward privacy-first advertising. Often referred to as the cookieless future, this transition is fundamentally about signal loss, consent, and how

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  • The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud

    The Double-Edged Sword of Generative AI:
    Mitigating the Risks of Respondent Fraud

    Dynata

    Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023). As these

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  • CES 2024: Four AI Trends on CMOs’ Minds

    CES 2024: Four AI Trends on CMOs’ Minds

    Dynata

    Steven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI). Carried on the back of the generative AI wave, AI was in just about everything this year —

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