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  • Incidence Rate in Market Research: What It Is and Why It Matters

    Incidence Rate in Market Research:
    What It Is and Why It Matters

    Dynata

    James McClain Director, Account Management, Dynata Incidence rate is a metric that holds significant weight in determining the feasibility and success of any research project, but for many the concept remains unclear. Let’s dive into what the incidence rate is, why it’s essential, and how it impacts market research outcomes. The incidence rate, in essence,

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  • Market Research Simplified: Harnessing the Power of Dynata

    Market Research Simplified:
    Harnessing the Power of Dynata

    Dynata

    Michael Karsner Business Development Director, Dynata In today’s dynamic business landscape, the need for swift, accurate, and insightful market research has never been greater. Traditional methods often fall short, being both time-consuming and resource-intensive, which can leave companies struggling to keep up with rapidly changing market conditions. Dynata who is a transformative force in market

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  • The unrealized “cookieless future” paved the way for ad measurement innovation

    The unrealized “cookieless future” paved the way for ad measurement innovation

    Dynata

    At a Glance The digital advertising landscape is on the brink of an important shift. The phaseout of third-party cookies in Chrome, combined with tightening privacy regulations and platform-level changes, has accelerated a broader move toward privacy-first advertising. Often referred to as the cookieless future, this transition is fundamentally about signal loss, consent, and how

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  • The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud

    The Double-Edged Sword of Generative AI:
    Mitigating the Risks of Respondent Fraud

    Dynata

    Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023). As these

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  • CES 2024: Four AI Trends on CMOs’ Minds

    CES 2024: Four AI Trends on CMOs’ Minds

    Dynata

    Steven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI). Carried on the back of the generative AI wave, AI was in just about everything this year —

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  • 5 Predictions for a Generative Leap in Market Research

    5 Predictions for a Generative Leap in Market Research

    Dynata

    Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024.   The future of market research is on a collision course with GenAI, and our industry will slog, struggle,

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  • How to guarantee the
    quality of online surveys

    Dynata

    By Maxime Le Bescond,VP Sales, Dynata France While most survey respondents are engaged and honest in their answers, those who are not should be flagged and discarded. In the context of a survey or poll, technology enables us to implement increasingly thorough checks. Verification procedures during telephone or face-to-face interviews – both at the time

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  • Make research-powered assessments throughout the investment cycle

    Make research-powered assessments
    throughout the investment cycle

    Dynata

    Global economic recovery continues to face disruptions, prompting increased scrutiny of deals. New technologies and products might be intuitively exciting, but excitement doesn’t always translate to marketplace success. In the private market landscape, where data is harder to come by, conducting thorough and comprehensive due diligence can make a significant difference in investment outcomes, according

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  • A shared vision of data quality

    A shared vision of data quality

    Dynata

      Innovation, opportunity and growth all start with accurate insights. Those insights come from real people, engaged and ready to respond, delivering data you can trust. Dynata partners with clients to establish and implement data quality best practices. Data quality is managed at multiple levels. Have a look to see how we do it. Welcome

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  • The importance of multi-sourcing for the representativeness of your data

    The importance of multi-sourcing
    for the representativeness of your data

    Dynata

    Stefan Boom Managing Director, Benelux and Nordics, Dynata It’s a fact, and a fact that has been known for a long time, that different online panels will produce different results. Not necessarily results different enough to change the overall narrative you’d draw for the results, but enough to disturb your tracking trends. And, perhaps, enough

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