Published: 8/21/2024 Jeffrey Reesing SVP – Corporate Sales & Customer Experience, Dynata It’s the little things that count. We have all heard this phrase many times in multiple different contexts. But coming from outside the Market Research industry, I didn’t know how much sometimes the little things count more than anything. We work with many

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Published: 8/21/2024 Frank Markowitz Senior Account Director, Dynata Researchers tend to sound defeated when I ask what the geography is that needs to be targeted or stratified by and the answer is a city. Even when the geography is larger, for example, New York City (whether it be the city proper, five boroughs or the

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Published: 8/15/2024 Eric Sandberg Managing Director, Global Ad Solutions, Dynata Google reverses course on deprecating third-party cookies. A reflection on what we learned over the last four and a half years. First announced in January 2020, and after repeated delays, Google recently shared in a blog post that it won’t be “deprecating third-party cookies”. Instead,

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Published: 8/15/2024 Tom Kertesz Account Director, Corporate, Dynata When was the last time you were asked a question and thought the best answer was research from a few years ago and didn’t use it because the data might be stale. Old data is just that, old, yet there are times when enriching insights with a

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Published: 8/12/2024 Matt Brown Associate Account Director, Dynata At Dynata, we specialize in meeting your healthcare related research needs. Whether you are looking to survey Physicians, Patients or Healthcare B2B professionals, our team can help. Our dedicated Healthcare Team boasts an average of 10+ years’ experience in the healthcare and market research industries, ensuring knowledgeable

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At a Glance Competitive intelligence research helps organizations understand their competitive environment, anticipate market shifts, and make informed strategic decisions. Market research plays a central role in this process by providing the structured data, context, and insights needed to evaluate competitors and the broader competitive intelligence research market. By combining quantitative metrics with qualitative insights,

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Published: 8/12/2024 Rashad Naouchi Sr. Account Director, Dynata Walking into a new industry can feel a bit like stepping into a foreign country. The language is different, the customs are strange, and the locals can spot a newcomer from a mile away. But that’s exactly what makes the journey so exhilarating. Hi, I’m Rashad, the

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Published: 7/25/2024 Scott Edmondson Account Director, Dynata Passive linear TV measurement is revolutionizing the way brands assess and optimize their advertising effectiveness, leading to improved brand lift results. By capturing actual TV ad exposure data without relying on self-reported viewing habits, this approach provides a more accurate foundation for measuring brand lift and driving better

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