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  • Embracing a New Challenge: Transitioning to Selling Dynata’s Market Research Solutions

    Embracing a New Challenge: Transitioning to Selling
    Dynata’s Market Research Solutions

    Dynata

    Published: 8/12/2024 Rashad Naouchi Sr. Account Director, Dynata Walking into a new industry can feel a bit like stepping into a foreign country. The language is different, the customs are strange, and the locals can spot a newcomer from a mile away. But that’s exactly what makes the journey so exhilarating. Hi, I’m Rashad, the

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  • Harnessing AI in Prospecting: A Balanced Approach

    Harnessing AI in Prospecting:
    A Balanced Approach

    Dynata

    Published: 8/8/2024 Scott Roff Senior Vice President, Sales, Dynata Developing sources of new customers is crucial to every business, including Dynata. I’ve witnessed firsthand the incredible potential of artificial intelligence (AI) in improving and changing our prospecting efforts. AI tools have become indispensable in the modern sales landscape, offering new capabilities for personalization and efficiency.

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  • How Passive Linear TV Measurement Helps Brands Measure and Optimize Their Media Campaigns

    How Passive Linear TV Measurement Helps Brands Measure
    and Optimize Their Media Campaigns

    Dynata

    Published: 7/25/2024 Scott Edmondson Account Director, Dynata Passive linear TV measurement is revolutionizing the way brands assess and optimize their advertising effectiveness, leading to improved brand lift results. By capturing actual TV ad exposure data without relying on self-reported viewing habits, this approach provides a more accurate foundation for measuring brand lift and driving better

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  • Introducing Dynata’s Fast Assessment and Scenario Testing (FAST) Surveys Service

    Introducing Dynata’s Fast Assessment and
    Scenario Testing (FAST) Surveys Service

    Dynata

    Our Speed-Guaranteed Programming Service for Private Equity and Investment Consulting Firms   In the fast-paced world of dealmaking, having reliable, current data that competitors lack is a massive edge. Whether you’re assessing risks, scenario planning, or validating your intuition, the speed at which you obtain and analyze relevant data can be the difference between capitalizing

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  • Unlock Deeper Insights from Open-End Survey Questions with Dynata’s New Generative AI Product: Quali-Quant AI

    Unlock Deeper Insights from Open-End Survey Questions with
    Dynata’s New Generative AI Product: Quali-Quant AI

    Dynata

    In today’s competitive market, understanding the “why” behind consumer behavior and attitudes is essential. To meet this need, Dynata has launched Quali-Quant AI, a groundbreaking generative AI research tool. Designed to extract deeper, richer data from your most valuable and hyper-targeted audiences, Quali-Quant AI sets a new standard in research by replicating natural human conversations

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  • Don’t Believe the Hype (yet) on Synthetic Sample

    Don’t Believe the Hype (yet)
    on Synthetic Sample

    Dynata

    Published: 7/9/2024 Don Simons EVP, North American Sales, Dynata What is ‘Synthetic Sampling’?   Synthetic sampling is a technique utilized in market research to generate data through the simulation of responses or scenarios by computer algorithms, particularly leveraging Large Language Models (LLMs). This method involves creating artificial data that mimics real-world responses or behaviors, offering insights

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  • Dynata: Your One-Stop Shop forMarket Research Success

    Dynata: Your One-Stop Shop for
    Market Research Success

    Dynata

    Published: 7/02/2024 Jennifer Blake Account Director, Sales, Dynata Market research is crucial for any business, but navigating the process can feel overwhelming. Dynata is here to help! We offer a streamlined approach to market research, ensuring you get the data you need to make informed decisions. Getting Started is Easy There’s no pressure to jump

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  • Trend Mindfulness Bitcoin is Here to Stay

    Trend Mindfulness
    Bitcoin is Here to Stay

    Dynata

    Published: 6/27/2024 Jason Bowen VP, Sales, Dynata If you could go back in time to the beginning of the internet, the dawn of the smart phone, when Facebook was still Facebook, or before the days when you did all of your shopping online…..knowing now how revolutionary those technologies and organizations have been, would you change

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  • People Always remember Kindness(even in Business)

    People Always remember Kindness
    (even in Business)

    Dynata

    Published: 6/25/2024 Brett McCready SVP, Sales and Customer Experience, Dynata I was recently lucky enough to vacation with my family over in Europe for almost two weeks.  During our travels, I found myself thinking about Dynata, and “work” more than I’d hoped.  I did my best to 100% focus on my wife and daughter and

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  • Incidence Rate in Market Research: What It Is and Why It Matters

    Incidence Rate in Market Research:
    What It Is and Why It Matters

    Dynata

    James McClain Director, Account Management, Dynata Incidence rate is a metric that holds significant weight in determining the feasibility and success of any research project, but for many the concept remains unclear. Let’s dive into what the incidence rate is, why it’s essential, and how it impacts market research outcomes. The incidence rate, in essence,

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