Try Dynata+
  • Enhancing Data Credibility: The Role of Quality Score in Market Research

    Enhancing Data Credibility: The Role of Quality Score in Market Research

    Dynata

    Published: 9/30/2024 Nancy Ziser SVP, Sales Consulting & Investment (C&I) In market research, data quality is critical for making decisions that guide business strategies. A key metric in this domain is the Quality Score, which evaluates data integrity in surveys and other research methods by considering factors such as response completion rates, participant engagement, and

    Read More

  • Making Memories, and Why You Should Be Evaluating Your Branded Communications.

    Making Memories, and Why You Should Be Evaluating Your Branded Communications.

    Dynata

    Published: 9/30/2024 Emily Higgins Vice President, Ad Solutions I have one of the best jobs in market research. Every day, I partner with brands across a variety of industries to design research that helps them understand the effectiveness of their creative campaigns. Often, as we discuss the campaign’s goals, objectives, and timing, barriers to the

    Read More

  • The Importance of Sample Diversity: Why Diverse Sampling is Crucial for Accurate Market Research and How to Achieve It

    The Importance of Sample Diversity: Why Diverse Sampling is Crucial for Accurate Market Research and How to Achieve It

    Dynata

    Published: 9/9/2024 Samantha Spash Director, Sales, Dynata In the world of market research, accuracy is everything. Businesses rely on data-driven insights to shape their strategies, products, and marketing campaigns. However, the quality of these insights is dependent on the diversity of the sample population used in the research. Without a diverse sample, the results may

    Read More

  • The Project Experience is as Important as the Outcome

    The Project Experience is as Important as the Outcome

    Dynata

    Published: 9/9/2024 Craig Zurovsky Enterprise Sales Director, Dynata It has happened to every market research account leader – your team works tirelessly to execute a project and delivers an error-free, visually engaging report, on time with actionable insights. Your client thanks you and conveys that their stakeholders are happy with the insights and recommendations you

    Read More

  • How Vendors can partner with our clients to provide them with excellent customer service in the Market Insights Industry

    How Vendors can partner with our clients
    to provide them with excellent customer service
    in the Market Insights Industry

    Dynata

    Published: 9/9/2024 Mark Furuta Account Director, Dynata In the competitive landscape of market insights, outstanding customer service is not just a luxury—it’s a necessity. For vendors in this industry, delivering exceptional service can set us apart from competitors and build long-lasting client relationships. Here’s some ideas on how we can achieve excellence in customer service

    Read More

  • Swinging for Data: The Essentials for Choosing your Tracking Research Partner

    Swinging for Data: The Essentials for Choosing your Tracking Research Partner

    Dynata

    Published: 8/27/2024 Ryan Shollar Senior Account Director, Sales, Dynata My son turned 1 year old this past weekend.  My wife and I hosted a birthday party for him at our home filled with family and friends, celebrating his first full year around the sun. But let’s be honest, it was also a little bit of

    Read More

  • A Lesson in Quality Data

    A Lesson in Quality Data

    Dynata

    Published: 8/27/2024 Stuart Manning Director, Sales, Dynata Growing up, I remember playing the game telephone. Now for those of you who may not be familiar with the game here are the basics.  Ten or so people would stand next to each other in a straight line.  The game would begin at one end where the

    Read More

  • Local ad measurement is evolving, and just in time for the election.

    Local ad measurement is evolving, and just in time for the election.

    Dynata

    Published: 8/27/2024 Ira Citron Business Development Director, Dynata For the past decade plus, the advertising industry has experienced a “big data” renaissance that has changed the landscape for audience measurement. As these big data sets reshape the industry, one space where the scale of big data has an obvious and advancing impact, though still lags

    Read More

  • Data Partner You Can Trust

    Data Partner You Can Trust

    Dynata

    Published: 8/27/2024 Scott Wallace Vice President, Customer Experience, Dynata With the proliferation of vendors in the research space the past several years, it can be overwhelming to evaluate different options and tools that make the most sense for your or your client’s research processes. However, in my experience in this industry, the foundation of every

    Read More

  • The Importance of Market Research in Women’s Health

    The Importance of Market Research
    in Women’s Health

    Dynata

    Published: 8/21/2024 Tiffany Arcaro Healthcare Account Director, Sales, Dynata Market research plays a pivotal role in advancing women’s health, providing insights that help shape effective healthcare policies, improve patient care, and address specific needs. Understanding the intricacies of women’s health is crucial for creating solutions that are not only relevant but also accessible. Key areas

    Read More

Recent Posts

Recent Comments

Categorise

Archive

Tags

Advertising Effectivness Audience Activation B2B Data brand lift Brand Trackers Connected data Consumer Trends Covid-19 Insights Data & Technology Data & Technology Data for Good Data quality Data Visualization Diversity & Inclusion DIY Dynata+ Dynata blogs Global data Healthcare Media Measurement Media Solutions Multi-mode surveys open-ended questions Politics Quali-Quant Quali-Quant AI Quality QualityScore Research Best Practices Research Best Practices Sampling