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  • A Lesson in Quality Data

    A Lesson in Quality Data

    Dynata

    Published: 8/27/2024 Stuart Manning Director, Sales, Dynata Growing up, I remember playing the game telephone. Now for those of you who may not be familiar with the game here are the basics.  Ten or so people would stand next to each other in a straight line.  The game would begin at one end where the

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  • Local ad measurement is evolving, and just in time for the election.

    Local ad measurement is evolving, and just in time for the election.

    Dynata

    Published: 8/27/2024 Ira Citron Business Development Director, Dynata For the past decade plus, the advertising industry has experienced a “big data” renaissance that has changed the landscape for audience measurement. As these big data sets reshape the industry, one space where the scale of big data has an obvious and advancing impact, though still lags

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  • Data Partner You Can Trust

    Data Partner You Can Trust

    Dynata

    Published: 8/27/2024 Scott Wallace Vice President, Customer Experience, Dynata With the proliferation of vendors in the research space the past several years, it can be overwhelming to evaluate different options and tools that make the most sense for your or your client’s research processes. However, in my experience in this industry, the foundation of every

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  • The Importance of Market Research in Women’s Health

    The Importance of Market Research
    in Women’s Health

    Dynata

    Published: 8/21/2024 Tiffany Arcaro Healthcare Account Director, Sales, Dynata Market research plays a pivotal role in advancing women’s health, providing insights that help shape effective healthcare policies, improve patient care, and address specific needs. Understanding the intricacies of women’s health is crucial for creating solutions that are not only relevant but also accessible. Key areas

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  • It’s the Little Things

    It’s the Little Things

    Dynata

    Published: 8/21/2024 Jeffrey Reesing SVP – Corporate Sales & Customer Experience, Dynata It’s the little things that count. We have all heard this phrase many times in multiple different contexts. But coming from outside the Market Research industry, I didn’t know how much sometimes the little things count more than anything. We work with many

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  • A Multi-Mode Solution

    A Multi-Mode Solution

    Dynata

    Published: 8/21/2024 Frank Markowitz Senior Account Director, Dynata Researchers tend to sound defeated when I ask what the geography is that needs to be targeted or stratified by and the answer is a city. Even when the geography is larger, for example, New York City (whether it be the city proper, five boroughs or the

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  • Staying the Course on Online Privacy.

    Staying the Course on Online Privacy.

    Dynata

    Published: 8/15/2024 Eric Sandberg Managing Director, Global Ad Solutions, Dynata Google reverses course on deprecating third-party cookies. A reflection on what we learned over the last four and a half years. First announced in January 2020, and after repeated delays, Google recently shared in a blog post that it won’t be “deprecating third-party cookies”. Instead,

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  • Elevate your insights? When does it make sense to connect your research data for greater insights.

    Elevate your insights?
    When does it make sense to connect your
    research data for greater insights.

    Dynata

    Published: 8/15/2024 Tom Kertesz Account Director, Corporate, Dynata When was the last time you were asked a question and thought the best answer was research from a few years ago and didn’t use it because the data might be stale. Old data is just that, old, yet there are times when enriching insights with a

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  • Enhance Your Healthcare Research with Dynata’s Expertise

    Enhance Your Healthcare Research
    with Dynata’s Expertise

    Dynata

    Published: 8/12/2024 Matt Brown Associate Account Director, Dynata At Dynata, we specialize in meeting your healthcare related research needs. Whether you are looking to survey Physicians, Patients or Healthcare B2B professionals, our team can help. Our dedicated Healthcare Team boasts an average of 10+ years’ experience in the healthcare and market research industries, ensuring knowledgeable

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  • Competitive Intelligence Research: The Role of Market Research

    Competitive Intelligence Research: The Role of Market Research

    Dynata

    At a Glance Competitive intelligence research helps organizations understand their competitive environment, anticipate market shifts, and make informed strategic decisions. Market research plays a central role in this process by providing the structured data, context, and insights needed to evaluate competitors and the broader competitive intelligence research market. By combining quantitative metrics with qualitative insights,

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