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  • Six Degrees of Value Creation: Connecting Insights to Impact

    Six Degrees of Value Creation: Connecting Insights to Impact

    Dynata

    Published: 11/04/2024 Elizabeth Barber Account Director, Dynata In an era characterized by uncertainty, instability and competition, actionable insights are critical for brands striving to stay relevant and profitable. Management consultants and private equity clients are increasingly relying on primary research as a powerful tool to turn raw data into impactful business plans for end-clients and

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  • Understanding incidence rates in the context of demographics, geographic, and seasonality.

    Understanding incidence rates in the context of demographics, geographic, and seasonality.

    Dynata

    Published: 11/04/2024 Chris Dorlini Team Lead, Account Management, Dynata As has been stated in past blog posts, incidence rate is an important metric when assessing the future success of any research study.  But what’s behind the number your client gave you to run your feasibility analysis?  In many cases, that number is an average that

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  • The Four Pillars of Survey Data Quality

    The Four Pillars of Survey Data Quality

    Dynata

    Published: 10/31/2024 Steven Millman Global Head of Research & Data Science, Dynata It’s well understood that the quality and reliability of survey data are critical for effective decision-making. But how do you define the elements of survey data quality so that you can evaluate it? At Dynata we talk about the four pillars of data

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  • True Customer Service Matters

    True Customer Service Matters

    Dynata

    Published: 10/21/2024 Sarena Johnson Senior Director, Sales In the ever-evolving landscape of the market research industry, customer service has always stood as a cornerstone of success. As professionals in the industry, we have come to understand that often beyond the data and insights, some of our real value lies in how well we serve our

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  • Embracing Diversity in Market Research

    Embracing Diversity in Market Research

    Dynata

    Published: 10/21/2024 Quyen Kossick Account Director, Dynata In an increasingly globalized world, diversity in market research is becoming more critical than ever. As businesses strive to connect with a broad range of consumers, understanding the diverse perspectives, preferences, and behaviors of these groups is absolutely essential.   The Importance of Diversity in Market Research  Diversity in

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  • People Buy from People They Like: The Power of Personal Connection in Sales

    People Buy from People They Like: The Power of Personal Connection in Sales

    Dynata

    Published: 10/21/2024 Michael Caputo Director, Account Management In a world overflowing with options, why do we often find ourselves drawn to products and services from people we like? When we feel a personal connection with someone, we’re more inclined to make a purchase, not just because of the product itself but because of the relationship

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  • The Importance of a Good Questionnaire

    The Importance of a Good Questionnaire

    Dynata

    Published: 10/23/2024 Genna Hunt Vice President, Key Accounts In today’s data-driven world, the importance of collecting accurate and relevant information is paramount. Whether you’re conducting market research, gathering feedback on a workstream, or assessing employee satisfaction, a well-designed questionnaire is the cornerstone of effective data collection. But why exactly is it so vital? Let’s explore

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  • It’s Time to Upgrade Your Tracker

    It’s Time to Upgrade Your Tracker

    Dynata

    Published: 10/17/2024 Tom Tindle Vice President, Brand Research Transitioning a tracking study from one sample provider to another is a common source of anxiety, but when properly managed, it can be done seamlessly and result in a better study. The primary goal of a tracker transition is to keep legacy data trends stable. While this

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  • Embracing the Future: Key Takeaways from DMEXCO

    Embracing the Future: Key Takeaways from DMEXCO

    Dynata

    Published: 10/04/2024 Becky Harris Vice President, Measurement and Data Solutions In the ever-evolving digital landscape, recent industry events provide a treasure trove of insights into the future of marketing. This year, the overarching themes at DMEXCO underscored how collaboration, data, AI, and in-person interactions are shaping our strategies and success. Here’s a closer look at

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  • The Importance of Stability during Tracker Renewal Season: A Kickoff to Quality

    The Importance of Stability during Tracker Renewal Season: A Kickoff to Quality

    Dynata

    Published: 10/03/2024 Landon Goertzen Team Lead, Sales Fall, football and the fundamentals around properly maintaining annual trackers. My favorite time of the year. It’s almost Q4 and there is crisp excitement in the air. At Dynata, we are just as pumped – our game is all about quality metrics and tracker stability to make your

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