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  • The Importance of a Good Questionnaire

    The Importance of a Good Questionnaire

    Dynata

    Published: 10/23/2024 Genna Hunt Vice President, Key Accounts In today’s data-driven world, the importance of collecting accurate and relevant information is paramount. Whether you’re conducting market research, gathering feedback on a workstream, or assessing employee satisfaction, a well-designed questionnaire is the cornerstone of effective data collection. But why exactly is it so vital? Let’s explore

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  • It’s Time to Upgrade Your Tracker

    It’s Time to Upgrade Your Tracker

    Dynata

    Published: 10/17/2024 Tom Tindle Vice President, Brand Research Transitioning a tracking study from one sample provider to another is a common source of anxiety, but when properly managed, it can be done seamlessly and result in a better study. The primary goal of a tracker transition is to keep legacy data trends stable. While this

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  • Embracing the Future: Key Takeaways from DMEXCO

    Embracing the Future: Key Takeaways from DMEXCO

    Dynata

    Published: 10/04/2024 Becky Harris Vice President, Measurement and Data Solutions In the ever-evolving digital landscape, recent industry events provide a treasure trove of insights into the future of marketing. This year, the overarching themes at DMEXCO underscored how collaboration, data, AI, and in-person interactions are shaping our strategies and success. Here’s a closer look at

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  • The Importance of Stability during Tracker Renewal Season: A Kickoff to Quality

    The Importance of Stability during Tracker Renewal Season: A Kickoff to Quality

    Dynata

    Published: 10/03/2024 Landon Goertzen Team Lead, Sales Fall, football and the fundamentals around properly maintaining annual trackers. My favorite time of the year. It’s almost Q4 and there is crisp excitement in the air. At Dynata, we are just as pumped – our game is all about quality metrics and tracker stability to make your

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  • Enhancing Data Credibility: The Role of Quality Score in Market Research

    Enhancing Data Credibility: The Role of Quality Score in Market Research

    Dynata

    Published: 9/30/2024 Nancy Ziser SVP, Sales Consulting & Investment (C&I) In market research, data quality is critical for making decisions that guide business strategies. A key metric in this domain is the Quality Score, which evaluates data integrity in surveys and other research methods by considering factors such as response completion rates, participant engagement, and

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  • Making Memories, and Why You Should Be Evaluating Your Branded Communications.

    Making Memories, and Why You Should Be Evaluating Your Branded Communications.

    Dynata

    Published: 9/30/2024 Emily Higgins Vice President, Ad Solutions I have one of the best jobs in market research. Every day, I partner with brands across a variety of industries to design research that helps them understand the effectiveness of their creative campaigns. Often, as we discuss the campaign’s goals, objectives, and timing, barriers to the

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  • The Importance of Sample Diversity: Why Diverse Sampling is Crucial for Accurate Market Research and How to Achieve It

    The Importance of Sample Diversity: Why Diverse Sampling is Crucial for Accurate Market Research and How to Achieve It

    Dynata

    Published: 9/9/2024 Samantha Spash Director, Sales, Dynata In the world of market research, accuracy is everything. Businesses rely on data-driven insights to shape their strategies, products, and marketing campaigns. However, the quality of these insights is dependent on the diversity of the sample population used in the research. Without a diverse sample, the results may

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  • The Project Experience is as Important as the Outcome

    The Project Experience is as Important as the Outcome

    Dynata

    Published: 9/9/2024 Craig Zurovsky Enterprise Sales Director, Dynata It has happened to every market research account leader – your team works tirelessly to execute a project and delivers an error-free, visually engaging report, on time with actionable insights. Your client thanks you and conveys that their stakeholders are happy with the insights and recommendations you

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  • How Vendors can partner with our clients to provide them with excellent customer service in the Market Insights Industry

    How Vendors can partner with our clients
    to provide them with excellent customer service
    in the Market Insights Industry

    Dynata

    Published: 9/9/2024 Mark Furuta Account Director, Dynata In the competitive landscape of market insights, outstanding customer service is not just a luxury—it’s a necessity. For vendors in this industry, delivering exceptional service can set us apart from competitors and build long-lasting client relationships. Here’s some ideas on how we can achieve excellence in customer service

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  • Swinging for Data: The Essentials for Choosing your Tracking Research Partner

    Swinging for Data: The Essentials for Choosing your Tracking Research Partner

    Dynata

    Published: 8/27/2024 Ryan Shollar Senior Account Director, Sales, Dynata My son turned 1 year old this past weekend.  My wife and I hosted a birthday party for him at our home filled with family and friends, celebrating his first full year around the sun. But let’s be honest, it was also a little bit of

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