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  • A deep dive into Audience Activation

    A deep dive into Audience Activation

    Dynata

    Published: 1/28/2025 Joshua Monroe SVP, MRA East, Dynata I don’t want to date myself, but let’s just say I have been in research services field for a LONG time. To put in perspective, when I started in MR, I was managing field sites where I would have my daily counts FAXED to me each morning

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  • The Dynata Customer Portal

    The Dynata Customer Portal

    Dynata

    Published: 1/07/2025 Scott Roff Senior Vice President, Sales, Dynata In today’s fast-paced market research landscape, efficiency and ease of access are key to delivering successful projects. At Dynata, we understand the importance of seamless workflows, instant insights, and transparent project management. That’s why we developed the Dynata Customer Portal – a user-friendly, centralized platform designed

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  • Predictions for 2025: All Roads Lead to First-Party Data

    Predictions for 2025: All Roads Lead to First-Party Data

    Dynata

    Published: 1/07/2025 Steven Millman Global Head of Research & Data Science, Dynata  As the market research landscape continues to evolve and change, one thing is clear: fully permissioned first-party data will take center stage in 2025. Two seismic shifts in the industry which have been fundamentally altering how businesses engage with and understand their consumers

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  • Happy Holidays from Dynata

    Dynata

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  • The Power of Prep

    The Power of Prep

    Dynata

    Published: 11/21/2024 Ryan Jackson Director, Account Management, Dynata As a child, I was captivated by space exploration, and one of my favorite films was Apollo 13. I vividly remember sitting in a chilly theater on my 9th birthday during a hot summer day, feeling a mix of fear and fascination as I witnessed the real-life

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  • Why it’s crucial to offer surveys to respondents in their primary language

    Why it’s crucial to offer surveys to respondents in their primary language

    Dynata

    Published: 11/12/2024 Sarah Howerton Senior Account Director, Dynata Our team does a lot of global survey work – both to consumer and B2B audiences. We highly recommend fielding to countries in their main languages, for a variety of reasons.   _____ We do not have the ability to isolate English speakers in non English-as-main-language countries like

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  • The Importance of Quality Data in Market Research

    The Importance of Quality Data in Market Research

    Dynata

    Published: 11/12/2024 Jeff Grund Senior Account Director, Dynata In the fast-paced world of business, making informed decisions is crucial for success. One of the cornerstones of effective decision-making is quality data, especially in market research. High-quality data provides insights into consumer behavior, market trends, and competitive landscapes. Here’s why quality data is essential and how

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  • A Recipe for Success – Target List Matching

    A Recipe for Success – Target List Matching

    Dynata

    Published: 11/08/2024 Kaitlyn Hamilton Associate Account Director, Dynata Picture this: a backyard barbecue where everyone brings their own unique dish, all contributing to a feast that no one could have made alone. Now, let’s sprinkle in a little market research magic, and you’ve got a clever approach to matching target lists.  Historically, the process of

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  • Advancing Market Research through AI: Addressing Key Challenges in the Research Industry

    Advancing Market Research through AI: Addressing Key Challenges in the Research Industry

    Dynata

    Published: 11/07/2024 Ian Brocklehurst EVP, Product and Marketing, Dynata Article posted in the Greenbook Grit report Largely driven by advancements in artificial intelligence (AI) and machine learning (ML), market research is undergoing a profound transformation. Over the past year, the integration of AI and ML has created demonstrable efficiency gains across the industry, underscoring the

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  • Tackling Tough B2B Audiences: The Case for a Multi-Mode Recruitment Approach

    Tackling Tough B2B Audiences: The Case for a Multi-Mode Recruitment Approach

    Dynata

    Published: 11/07/2024 Adi Dzebic Account Director, Dynata In the dynamic world of B2B data collection, the landscape is continuously shifting, presenting both challenges and opportunities in delivering representative audiences. As time-constrained participants increasingly demand enhanced survey experiences and greater incentives, the focus on quality remains paramount. A one-size-fits-all approach is no longer viable; the diversity

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