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  • Getting started with Dynata+ Sample 

    Getting started with Dynata+ Sample 

    Alain Briancon

    Dynata+ Sample gives researchers fast, flexible access to high-quality, research-grade respondents so you can field studies confidently, with transparency into feasibility, incidence, quality controls, and delivery. This guide helps you onboard quickly, set up your first project, and understand what to expect throughout fieldwork.  Dynata+ Sample is a self-serve workflow to:  Your first project: Step-by-step  Step 1:

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  • Synthetic Data in Market Research: Promise, Pitfalls, and How to Use It Responsibly 

    Synthetic Data in Market Research: Promise, Pitfalls, and How to Use It Responsibly 

    Alain Briancon

    Synthetic data has been gaining buzz across industries – from healthcare to automotive – and it’s finally reaching a tipping point in market research. But while the hype is real, so are the misconceptions. As Dynata’s VP of Research and Data Science, Dr. Alain Briançon, emphasized in our recent webinar, the biggest misunderstanding is also the simplest:  There is no single thing called “synthetic data.” There

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  • Why Audience Activation Fails without Collaboration, and How Marketers Can Close the Gap

    Why Audience Activation Fails without Collaboration, and How Marketers Can Close the Gap

    Brooke Huntley

    At a Glance Marketing and data collaboration is often discussed as a downstream problem, something to fix during activation, execution, or measurement. But by the time a campaign reaches the buying platform, many of the most important decisions have already been made. The real test of collaboration doesn’t begin with data onboarding or platform interoperability.

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  • How Cross-Channel Measurement Improves Brand Lift Accuracy

    How Cross-Channel Measurement Improves Brand Lift Accuracy

    Dynata

    Key Points As media consumption continues to fragment across channels, platforms and devices, accurately measuring brand impact has become more complex. Traditional brand lift studies often struggle to account for overlapping exposure, frequency variation, and channel -specific behavior. Cross-channel measurement addresses these challenges by providing a more complete and accurate view of how advertising influences

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  • Cross-Channel, Cross-Platform, Cross-Device: Stop Conflating Them. Start Measuring Better.

    Cross-Channel, Cross-Platform, Cross-Device: Stop Conflating Them. Start Measuring Better.

    Brooke Huntley

    Key Points Three terms. Three different jobs. And yet they show up interchangeably in briefs, RFPs, and campaign reports every day. When channel, platform, and device get treated as synonyms, planning gaps follow. Reach is counted twice. Frequency limits break down. Post-campaign reads lose their reliability. The fix starts with precision in language, and that

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  • From visibility to belonging: Why inclusive advertising must evolve

    From visibility to belonging: Why inclusive advertising must evolve

    Dynata

    Inclusive advertising has entered a new phase. Representation still matters, but consumers are increasingly evaluating how brands show up — whether stories feel authentic, relevant, and grounded in real experience rather than symbolic gestures. That was the focus of Dynata’s recent webinar, From visibility to belonging: The evolving role of inclusive advertising, led by Brooke Huntley, director of product

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  • Why Quali-Quant AI Is Transforming Quantitative Research for Consulting and Investment Clients 

    Why Quali-Quant AI Is Transforming Quantitative Research for Consulting and Investment Clients 

    Jillian Librandi

    Q1. What challenges does QualiQuant AI solve for consulting and investment clients?  Most teams rely heavily on quantitative data: scores, KPIs, financials, and models. Data models can identify patterns, forecast outcomes, and quantify risk. However, traditional quant approaches often miss something critical: context. Numbers explain what is happening, but not always why and in highstakes strategic or investment decisions, the why is often the difference between

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  • What is Brand Equity Tracking?

    What is Brand Equity Tracking?

    Brooke Huntley

    Key Points Brand equity tracking is the ongoing measurement of how a brand is perceived by consumers and how those perceptions change over time. It helps organizations understand the strength of their brand, identify shifts in sentiment, and make informed decisions that support long-term growth. Unlike one-time brand studies, brand equity tracking focuses on consistency

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  • The Brand Tracking Journey: From First Measurement to Long-Term Growth

    The Brand Tracking Journey: From First Measurement to Long-Term Growth

    Brooke Huntley

    Key Points Understanding how consumers perceive your brand isn’t a one-time exercise. It’s an ongoing process. A brand tracking journey enables organizations to monitor brand health over time and translate insights into smarter marketing and investment decisions. In this guide, we’ll walk through each stage of the brand tracking journey, what to measure at each

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  • Bringing the best of Imperium into QualityScore®

    Bringing the best of Imperium into QualityScore®

    Dynata

    Quality has always been the foundation of meaningful insights. As research grows more complex and data sources expand, ensuring respondent authenticity, attention, and reliability is no longer a single-point solution. It requires a connected, adaptive system. That’s why we’re bringing the best of Imperium’s proven solutions, including RelevantID®, directly into QualityScore®. This evolution reflects Dynata’s

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