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  • The Human Element: Why Engagement is the Heart of Clean Data

    The Human Element: Why Engagement is the Heart of Clean Data

    Samantha Spash

    In the world of market research, we always focus on sample sizes and statistical significance. But there is a quieter, more powerful metric that determines whether your data is actionable: panelist engagement. When participants are bored, confused, or feel like their input doesn’t matter, data quality plummets. Here is why keeping your panelists engaged isn’t just

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  • Why Respondent Experience Is the Backbone of Good Market Research

    Why Respondent Experience Is the Backbone of Good Market Research

    Michelle Kromer

    Market research has changed a lot over the past decade. We now have advanced analytics, AI-powered insights, and highly targeted sampling tools. But despite all that progress, one thing still makes or breaks a study: the respondent experience. At the end of the day, research depends on real people who are giving up their time

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  • Is Your Tracker Quietly Becoming Research Debt?

    Is Your Tracker Quietly Becoming Research Debt?

    Genna Hunt

    Trackers are meant to reduce research debt. They’re consistent, longitudinal, always on. But when they’re not actively managed, they can create the very problem they were designed to solve.  A tracker that hasn’t evolved in four years is not measuring your brand today. It’s measuring a version of your brand that may no longer exist, using

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  • Why Holistic Cross-Channel Brand Lift Studies Deliver More Value Than Media Partner “Added Value” Studies

    Why Holistic Cross-Channel Brand Lift Studies Deliver More Value Than Media Partner “Added Value” Studies

    Scott Edmondson

    Brand lift has become a standard way for advertisers to evaluate whether their campaigns are actually influencing consumer perception. Many media partners now offer “added value” brand lift studies as part of their media packages. While those studies can provide some directional insights, they often fall short of answering the most important question marketers face

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  • At this point, it feels like everything is AI

    At this point, it feels like everything is AI

    Scott Roff

    Open Linkedin – AI. Turn on the news – AI. Sit through a pitch deck – definitely AI. So yes, this is another post about AI. But maybe not in the way you think. AI models are incredible. They’ve consumed enormous portions of the internet, reviewed billions of pages, and learned patterns across all industries.

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  • Brand Lift Measurement Should Challenge You – Not Comfort You

    Brand Lift Measurement Should Challenge You – Not Comfort You

    Kim Thom

    At a Glance Brand lift studies have become a cornerstone of modern advertising measurement. As marketers face increasing pressure to justify media investments and prove impact, measurement is no longer optional.Publishers, too, have embraced measurement as a way to validate performance, secure media investment, and demonstrate value to advertisers. Yet while there’s broad agreement on

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  • Why Data-Driven Account Management Matters at Dynata—Especially for New Clients

    Why Data-Driven Account Management Matters at Dynata—Especially for New Clients

    James McClain

    At Dynata, account management doesn’t always look like a traditional long-term relationship model. A large portion of our clients are working with Dynata for the first time—or for the first time in a long while. In those cases, there isn’t always a deep history to lean on or well-worn patterns to guide the relationship. That

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  • How Dynata Is Helping Power the Next Generation of Generative AI Simulations

    How Dynata Is Helping Power the Next Generation of Generative AI Simulations

    Steven Jasewic

    Generative AI is already transforming how organizations create content. But the next wave is simulation, and it’s much more interesting. Companies are starting to use generative AI powered simulation engines to test ideas, explore scenarios, and better understand how markets and consumers might respond to different decisions. Instead of simply analyzing what happened in the

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  • The Top 5 Things You Need to Set Up a Successful Market Research Project

    The Top 5 Things You Need to Set Up a Successful Market Research Project

    Trevor Hira

    Online quantitative research is a great way to get a pulse on a representative sample in a market, it’s a low cost of entry, fairly quick turn around and highly custom allowing you to test concepts, gather valuable aggregate insights and even in-depth responses with state of the art tools like Dynata’s Quali-Quant AI. If

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  • What Is Cross-Device Measurement? Tracking Behavior Across Devices

    What Is Cross-Device Measurement? Tracking Behavior Across Devices

    Brooke Huntley

    Key Points A person watches a streaming ad on their smart TV before work. They see the same ad on their phone during lunch. Then again on their laptop that evening. Three exposures. Three separate devices. And unless someone is connecting the dots, three separate reach counts in your campaign reporting. That is the cross-device

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