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  • Brand Lift Measurement Should Challenge You – Not Comfort You

    Brand Lift Measurement Should Challenge You – Not Comfort You

    Kim Thom

    At a Glance Brand lift studies have become a cornerstone of modern advertising measurement. As marketers face increasing pressure to justify media investments and prove impact, measurement is no longer optional.Publishers, too, have embraced measurement as a way to validate performance, secure media investment, and demonstrate value to advertisers. Yet while there’s broad agreement on

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  • Why Data-Driven Account Management Matters at Dynata—Especially for New Clients

    Why Data-Driven Account Management Matters at Dynata—Especially for New Clients

    James McClain

    At Dynata, account management doesn’t always look like a traditional long-term relationship model. A large portion of our clients are working with Dynata for the first time—or for the first time in a long while. In those cases, there isn’t always a deep history to lean on or well-worn patterns to guide the relationship. That

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  • How Dynata Is Helping Power the Next Generation of Generative AI Simulations

    How Dynata Is Helping Power the Next Generation of Generative AI Simulations

    Steven Jasewic

    Generative AI is already transforming how organizations create content. But the next wave is simulation, and it’s much more interesting. Companies are starting to use generative AI powered simulation engines to test ideas, explore scenarios, and better understand how markets and consumers might respond to different decisions. Instead of simply analyzing what happened in the

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  • The Top 5 Things You Need to Set Up a Successful Market Research Project

    The Top 5 Things You Need to Set Up a Successful Market Research Project

    Trevor Hira

    Online quantitative research is a great way to get a pulse on a representative sample in a market, it’s a low cost of entry, fairly quick turn around and highly custom allowing you to test concepts, gather valuable aggregate insights and even in-depth responses with state of the art tools like Dynata’s Quali-Quant AI. If

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  • What Is Cross-Device Measurement? Tracking Behavior Across Devices

    What Is Cross-Device Measurement? Tracking Behavior Across Devices

    Brooke Huntley

    Key Points A person watches a streaming ad on their smart TV before work. They see the same ad on their phone during lunch. Then again on their laptop that evening. Three exposures. Three separate devices. And unless someone is connecting the dots, three separate reach counts in your campaign reporting. That is the cross-device

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  • Measuring Advertising Effectiveness: Combining Brand Lift and Performance Metrics

    Measuring Advertising Effectiveness: Combining Brand Lift and Performance Metrics

    Brooke Huntley

    Key Points Most digital advertising measurement frameworks are built around what happened after someone clicked. Clicks, conversions, cost per acquisition, return on ad spend. These are important numbers. But they only cover part of the story. A campaign can generate strong conversion volume while failing to build any brand awareness. It can drive site traffic

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  • What Is Cross-Channel Measurement? How It Works and Why It Matters

    What Is Cross-Channel Measurement? How It Works and Why It Matters

    Brooke Huntley

    Key Points Run a campaign across linear TV, CTV, social, audio, and display, and you will end up with five separate sets of numbers. Each channel will report its own reach figure. Each will claim its own attribution credit. Add them together and the total audience looks enormous. The problem is that the same person

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  • Data Quality

    Data Quality

    Adrian Richardson

    Data is everywhere, but high-quality data is rare. In today’s insight-driven world, the difference between the two can determine whether a decision succeeds or fails. Organizations do not simply need answers. They need accurate, fraud-free, human insights they can trust. This is where Dynata delivers meaningful value. Dynata’s industry-leading Quality Score provides a transparent, measurable

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  • What World Class Client Partnership Looks Like Today  

    What World Class Client Partnership Looks Like Today  

    Taylor Mounts

    If you work in the insights industry, you’ve felt the shift: speed is up, budgets are tight, and internal expectations keep rising. But here’s the real change: clients don’t need more options, they need sharper guidance. Strong data is the foundation. Strategic partnership is what turns that foundation into confident decisionmaking.   As a Senior Director of Account Management, I see it every day. The new standard for partnership isn’t defined

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  • In Goes Good Data, Out Comes Great Insights

    In Goes Good Data, Out Comes Great Insights

    Adebola Adegbesan

    Has data quality affected you? 29% of organizations believe they suffer from high levels of inaccurate data, impacting their ability to meet business objectives(Gartner 2021). That likely equates to millions of dollars wasted on research efforts. Dynata encourages best practices that improve respondent engagement, reducing survey fatigue and giving you real actionable data. Here are

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