Introduce your organization’s proprietary target customer segments into the research process
Enhance your research by securely integrating your CRM data (transaction, loyalty, direct marketing, or digital data) with our extensive research panel of consumers, influencers, and decision makers. Gain a comprehensive view of your customers and non-customers’ behaviors, by researching your target customer segments through SamplePlus® CRM and access your non-customers through Dynata’s global panel data. Our process provides greater flexibility to manage audience segmentation schemes increases overall quality by the use of verifiable data, and prevents bias for better results.
Features and Benefits
- Understand the “why?” behind your transactional data
- Target your proprietary segmentation of verified customers and reach non-customers
- Enjoy greater flexibility letting us help you to utilize your often untapped CRM data
- Measure digital advertising effectiveness and validate online data to be more effective
- Improve research applicability with primary, blinded, and unbiased research