Targeted and enhanced survey results using leading independent data sources
We combine SamplePlus® Digital Segments with survey responses to provide you with comprehensive survey results, allowing researchers and marketers to communicate using a common data language.
Bringing independent digital targeting segments available across the advertising ecosystem into the insights generation process. With access to thousands of audience propensities, profile parameters, online and offline behaviors – you gain a collective view of your data.
Benefits & Features
- Communicate using a common data language across research and marketing
- Apply universally understood behavioral and demographic clusters
- Improve segmentation analysis and predictive modeling
- Tie attitudinal and transactional data to the same person
- Improve the granularity of Ad campaign testing and effectiveness