Brand-customer relationships are evolving as consumers now expect to have a voice in product development, marketing and even strategic decisions their favorite brands make and what they stand for. Increasingly, marketers and insights professionals are seeking new methods to compliment quantitative research enabling them to harness the power of these empowered consumers.
Dynata is well equipped to support your most pressing Online Qualitative needs, whether it be Online Focus Groups,
In-Depth-Interviews, or our newest capability, Online Communities.
Make timely and educated decisions by polling your audience with quantitative surveys that provide data in real-time.
Understand your customer’s daily habits, routines and journeys. Track customer interactions with your category, their media consumption or their social behavior to map the complete emotional, motivational and financial customer journey.
Get direct inspiration from your audience by crowdsourcing new ideas. Promote collaboration, idea generation, innovation and co-creation among your community.
Connect members with each other and encourage facilitated and guided conversation. On-topic discussions help you to understand the needs and wants of your audience, while off-topic conversations help to create and foster bonds between your community members.
Find quick insights on both qualitative and quantitative data provided by your community members. With automated tools and easy dashboards, it allows you to extract actionable meaning from your community.
Give back to your community by sharing knowledge and news in a way that is engaging and inspiring. Let members engage with you and comment on categorized topics for better engagement.