Understand the customer journey and obtain accurate feedback with location intelligence
Dynata’s SamplePlus® Location intelligence solutions target research participants based on their visit history to enrich your survey data. Combining location-based targeting with specific customer segmentation and behavior factors generates sharper and deeper insights.
SamplePlus Location enables researchers and brands to clearly understand the consumer experience in their natural environment.
- Target respondents based on recent visits observed in GPS data
- Pre-recruit respondents to visit locations of interest
- Capture opinions of customer experiences at your locations
- Transforms survey research from recall-based to in the moment of truth
- Mystery shop, audit retail stores and confirm product placement in places validated by geo-location
- Location reporting connected to Dynata first-party profile data
- Connect Location reporting to Dynata first-party data