Key to understanding the customer journey and obtaining accurate feedback

Dynata’s SamplePlus® Location solutions target research participants based on their visit history to enrich your survey data. Combining location-based targeting with specific customer segmentation and behavior factors generates sharper and deeper insights.

SamplePlus Location enables researchers and brands to clearly understand the consumer experience in their natural environment.

  • Target respondents based on recent visits observed in GPS data
  • Pre-recruit respondent to visit locations of interest
  • Capture opinions of customer experiences at your locations
  • Transforms survey research from recall-based to in the moment of truth
  • Mystery shop, audit retail stores and confirm product placement in places validated by geo-location
  • Location reporting connected to Dynata first-party profile data