Close the gap between insights and impact

Turn Dynata first-party global survey data into more effective audience targeting to drive brand impact – all in a single continuous workflow.

Speak with an expert

Close the gap between insights and impact

Our clients include

From research to results in one connected workflow​

Survey and Data Enrichment

Use first-party survey data to understand who your audience is, what motivates them, their attitudes, preferences, and intentions.

Explore Data & Surveys

Audience Activation

Transform survey data into people-based, scaled audiences for advertising targeting across digital, including programmatic, CTV and social media.

Explore Audience Activation

Brand Lift

Understand the impact of your advertising in real-time – optimize your campaigns to drive results.

Explore Brand Lift

benefits

Why Dynata Media Solutions​

Built on trusted, quality first-party data

Power campaigns with verified, consented data from real people to ensure accuracy, reliability, and confidence in every decision.​

Global scale with unmatched depth

Tap into one of the world’s largest first-party panels to reach audiences across markets with the scale and consistency across channels.

Richer audience understanding

Activate audiences built on deep attitudinal, behavioral, and intent- based attributes, enabling more precise, insight-driven engagement.

Precision without compromise

Balance scale and accuracy using deterministic data, ensuring campaigns reach the right people and reduce wasted ad spend.

A trusted foundation for smarter media

Build targeting and optimize measurement on transparent, privacy- safe data that delivers confidence in both execution and outcomes.​

What makes Dynata’s solution unique?

3K

audience attributes add depth of targeting to audience

450+

We’ve measured 450+ media publishers with brand lift

70M+

Global panelists available for modeling and matching

3X

Improvement in ROI from insights-driven media campaigns

Connect with the team

We’re here to help with a project, provide more information or answer
any questions you may have.