ADimension® provides the capability to evaluate and optimize the effectiveness of your advertising campaigns so you can gather greater insights into how a campaign is influencing consumers at all levels of the purchase funnel. By combining Dynata’s robust, accurate first-party data with dynamic dashboard reporting, you can understand the effectiveness of your advertising across all media channels, define the optimal media mix, and improve campaign performance.
Measure the impact of ad campaigns on exposed and control groups against KPIs
Gain insight into ad and site exposure via our proprietary tagging and cookie technology
Identify offline ad exposure through pre-control OTS groups recruited before a campaign start
Ability to compare performance across different publishers and creative messages
Integrate cross-media data sources so you can achieve a more robust view of your campaign’s performance
Segment data by campaign, media type and in combinations: TV, desktop, mobile, out-of-home, print using our interactive dashboard
Dynata’s ADimension® solution is approved specifically for measuring digital brand lift ad effectiveness on Google’s YouTube marketing platform. Powered by Dynata’s extensive global data asset, ADimension® will help YouTube advertisers better understand the performance of their digital ads and audiences, for better return on their investments and stronger brand relationships. Outside of YouTube, ADimension® measures cross-media ad effectiveness, both online and offline.
Discover new techniques and resources to keep your tracker earning its keep.
Find out why providers of ad measurement solutions need to keep up with ever-changing media consumption trends and technological advances to continue bringing higher fidelity to cross-media measurement across all channels.
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