Measure, validate and optimize
the digital value chain

Dynata’s Audience Verification platform enables agencies, advertisers, and publishers to measure the efficiency of ad distribution and targeting in order to optimize in-flight campaigns across the digital value chain. Connecting live campaign impressions to Dynata’s first-party, opted-in, cross-device panel enables unique insights into all elements of your campaign delivery. Our verification platform complements and augments Dynata’s ADimension® testing solution for digital advertisers.

Our target audience analysis services include:

  • Demographics Validation
  • Cross-Device Reach
  • Viewability and Reach in View
  • Conversion Attribution Analysis
  • Non-Human Traffic, IAB Bots and Spiders
  • Interactive Dashboard