Model your perfect audience and customer segment

Dynata’s in-depth profile data allows you to find the right audience – even when it is unique or niche – and our preferred partnerships enable you to scale them effectively for your campaign targeting.

Our solution allows you to create custom seeds representing your hard-to-reach and proprietary audiences

  • Targeting is enriched by thousands of self-reported profile attributes to further refine audience selection and decrease the amount of wasted impressions
  • Identify the audience you need by implementing a customized segmentation survey or apply your own segmentation data
  • Overlay Dynata’s digital segments with our panelist data

Distribution to your partner of choice

  • Dynata has prefered partnerships in place to create the seeds you need which can then be easily delivered to an activation partner of your choice