Model the perfect target audience and customer segment
Dynata’s in-depth profile data allows you to find the right audience – even when it is unique or niche – and our preferred partnerships enable you to scale them effectively for your campaign targeting.
Our solution allows you to create custom seeds representing your hard-to-reach and proprietary audiences
- Enrich targeting through thousands of self-reported profile attributes to further refine audience selection and decrease the amount of wasted impressions
- Identify target audiences by implementing a customized segmentation survey or apply your own segmentation data
- Overlay Dynata’s digital segments with our panelist data
Distribute to your partner of choice
- Dynata has preferred partnerships in place to create the seeds you need which can then be easily delivered to an audience activation partner of your choice.