Connected Data
As companies continue to seek rich sources of data to eliminate knowledge gaps, and maximize the effectiveness of research programs, an existing resource is often overlooked. This data source is your own CRM database, which is a valuable and vast supply of proprietary customer and prospect data.
When existing CRM data is paired with Dynata’s high-quality, first-party data, new insights are unlocked and you now have the ability to merge, compare and match these data sets against one another, highlighting gaps, new opportunities and new trends. With Dynata’s Connected Data solutions, deeper and more actionable insights are uncovered that can be used to better serve your prospects, customers, consumers and partners, for countless projects.