Identify Target Audiences with Precision - Dynata


Identify target audiences
with precision

Dynata bridges the gap between audience insights, campaign activation and better marketing ROI. Brands, marketing agencies and media providers can now leverage market research data for audience creation and campaign activation frictionlessly.

Custom Audiences

Our custom audiences utilize brand or agencies’ market research data to extend and deliver a fully scaled and privacy compliant audience. Dynata places emphasis on privacy compliance so each supplied audience is reachable and approachable. This solution takes custom research and turns it into custom audiences through the simple extension of market research data into an expanded, available target group. These extended audiences are delivered to various media platforms, exchanges, and publishers to provide real data insights that fuel informed advertising decisions.

Syndicated Audiences

Our syndicated audience solution transforms high-quality, competitively priced Dynata data on consumers and brands into reachable audiences for activation in a timely manner. Dynata offers over 1200 unique and high-quality audience segments, across 15 various categories, available for reach based on first-party research data in as little as 72 hours. Our high-level matching technology provides links to Dynata’s first-party panel data from over 240 million US adults for application toward our precision scale audiences, ideal at local, regional, or national levels.

Audience Activation Process Flow and Dynata Media Partners

Connected Data

As companies continue to seek rich sources of data to eliminate knowledge gaps, and maximize the effectiveness of research programs, an existing resource is often overlooked. This data source is your own CRM database, which is a valuable and vast supply of proprietary customer and prospect data.

When existing CRM data is paired with Dynata’s high-quality, first-party data, new insights are unlocked and you now have the ability to merge, compare and match these data sets against one another, highlighting gaps, new opportunities and new trends. With Dynata’s Connected Data solutions, deeper and more actionable insights are uncovered that can be used to better serve your prospects, customers, consumers and partners, for countless projects.

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