Creating Stronger Consumer Brand Relationships with First-Party Data Solutions
At a Glance Every brand wants a deeper connection with its audience. But in a landscape shaped by evolving privacy…
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For Consumer and B2B Insights, Trackers Still Pack a Punch
By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better…
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John Iacoviello on the Value of Appended Data in Research
John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that…
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Bain & Company Partner Eric Almquist Weighs in on the Value of Research
Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in…
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9 Tips to Help You Write and Program Better Surveys
If you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple…
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Taming the Complexities of B2B Research Projects
Let’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a…
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