Political Sentiment & Media Trust Survey
Today on Election Day 2019, Dynata released it first Political Sentiment & Media Trust tracker, an exclusive look at the…
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Are Consumers More Receptive to Advertising Based on the OTT Device They Use?
By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top…
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The Open Garden: Embracing a New Paradigm for First-Party Data
By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
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Creating Stronger Consumer Brand Relationships with First-Party Data Solutions
At a Glance Every brand wants a deeper connection with its audience. But in a landscape shaped by evolving privacy…
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For Consumer and B2B Insights, Trackers Still Pack a Punch
By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better…
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John Iacoviello on the Value of Appended Data in Research
John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that…
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