Brand Tracking vs. Brand Lift: What’s the Difference and When to Use Each
Key Points Brand tracking and brand lift studies are both essential for interpreting consumer perceptions, but each is designed to…
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Why You Need Brand Lift Studies
Key Points Clicks, impressions, and conversions provide limited insight. Performance metrics show outcomes but do not explain why they occurred…
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The Rise of In-House Brand Lift: Control, Speed, and Smarter Insights
Marketers pour millions into ads—but what’s really working? Which channel drives results? Which ad moves the needle and gets your…
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How Media Buyers and Planners Can Use Brand Lift to Optimize TheirMedia Mix
In today’s fragmented media landscape, the challenge for marketers isn’t just reaching audiences, it’s understanding what truly works. While performance…
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Why you need Brand Lift Studies
You have launched a major ad campaign, and the numbers are rolling in: thousands of clicks, millions of impressions. So,…
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Inventing a Way to Measure Sponsored Content
by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a…
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