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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
Cloud Migration Plans Surge Despite Security Concerns
The need to remain competitive and cater to increased user demands has prompted a 15% jump to 37% of companies…
Diversity, Equity and Inclusion programmes highly valued by employees, but two British employees out of five regularly experience microaggressions
Just ahead of Global Diversity Awareness Month (October 2021), Dynata (@DynataGlobal), the world’s largest first party data and insights platform,…
80% of Consumers More Likely to Shop with Brands that Show they Understand Them
Consumers seek consistent communication and offers both in-store and online this year
Celtra’s 2021 Holiday Marketing Survey Reveals Shopper Desire for Omnichannel Ad Personalization
Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative
The U.S. is more racially diverse than ever. Will people of color unify politically?
But these disparities are as diverse as people of color themselves, who differ appreciably in how they arrived to the…
10 Mobile-First Survey Design Best Practices
Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the…