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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
In spreading politics, videos may not be much more persuasive than their text-based counterparts
It might seem that video would be a singularly influential medium for spreading information online. But a new experiment conducted…
Holiday Spending is on the Rise Led by Gen Z and Millennials
Holiday shopping season is upon us and while the pandemic lingers, spending is on the rise, according to Discover’s annual…
Why consumers get suckered by greenwashing
A new report by US market research company Dynata highlights the issues. Nearly seven in ten (68%) of consumers prefer…
A Guide to Online Survey Validation and Reliability
The majority of research participants are engaged and honest in their responses. Although “bad” participants usually make no material difference to…
Brand Language Soars in Importance, but 68% of Marketers Report Feeling More Stress over Customer Engagement than in 2020
The research, powered by Dynata the world's largest first-party data and insights platform highlights marketers' increasing prioritization of brand language…
How Virtual Care Can Save Small Business Time and Money
Many small businesses would like their insurance providers to offer virtual care options, found a recent survey of small-business owners…