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Taming the Complexities of B2B Research Projects

Taming the Complexities of B2B Research Projects

Let’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a…

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Inventing a Way to Measure Sponsored Content

Inventing a Way to Measure Sponsored Content

by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a…

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