Incidence Rate in Market Research: What It Is and Why It Matters
James McClain Director, Account Management, Dynata Incidence rate is a metric that holds significant weight in determining the feasibility and…
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Market Research Simplified: Harnessing the Power of Dynata
Michael Karsner Business Development Director, Dynata In today’s dynamic business landscape, the need for swift, accurate, and insightful market research…
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The unrealized “cookieless future” paved the way for ad measurement innovation
At a Glance The digital advertising landscape is on the brink of an important shift. The phaseout of third-party cookies…
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The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud
Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of…
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CES 2024: Four AI Trends on CMOs’ Minds
Steven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show…
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5 Predictions for a Generative Leap in Market Research
Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023…
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