The New Experience Economy
The tsunami of troubling news surrounding the state of the global economy reflects the struggles of many consumers, who face myriad waves of financial obstacles.
People are pessimistic about economic conditions around the world — and perception matters. Almost half believe we’re in a recession — regardless of official determinations or economists’ assessments — and a majority say their national leaders aren’t doing enough to fight rising costs.
But how are consumers adapting to, and preparing for, an uncertain future?
We explore the opinions and attitudes of 11,000 people from across the world to reveal key trends behind shifting consumer behaviors. Businesses must take note of these changes to stay ahead of the economic downturn.