What do governments, brands and world leaders need to know to understand the future of economic growth, job creation and consumer participation in the Green Economy?
Global enthusiasm for Green Energy/Renewable Energy is high, but perceived financial costs may be a barrier to consumer participation in the Green Economy
Home energy improvements are most popular choice for consumers participating in the Green Economy
Consumers are driving more fuel-efficient vehicles, but greater consumer education could pave the way for more widespread adoption
Brands can benefit in the Green Economy as well, but beware of “green-washing”
NOTE: The survey includes 11,000 responses from 11 countries: USA, Canada, UK, France, Spain, Germany, The Netherlands, Italy, China, Japan and Australia.